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American Demographics

Total Control – TiVo Inc. and ReplayTV digital recording equipment information – Statistical Data Included

Total Control – TiVo Inc. and ReplayTV digital recording equipment information – Statistical Data Included – Polling Data Understanding exactly what this technology offers, and how it changes TV viewing habits, will be essential for anyone who uses this media channel to reach consumers. Research indicates that most consumers would be willing to view a […]

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American Demographics

Your Questions Answered

Your Questions Answered – how to target certain market segments John Fetto Byline: JOHN FETTO WATERING HOLES To the Editors of American Demographics: I am doing research on the wine industry and want to know which locales have the highest correlation between income and wine consumption. I think that New York City and San Francisco […]

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American Demographics

The Title Wave That Isn’t

The Title Wave That Isn’t Sandra Yin Byline: Sandra Yin CONSIDER Luis Martinez an exception. Faced with the challenge of buying his first home, the 38-year-old navigated the financial obstacle course with few jitters about how potential lenders would judge his creditworthiness. Once he took care of an 11-year-old bill and got some help with […]

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American Demographics

FUTURESPEAK

FUTURESPEAK AD: What drew you to this field, and more specifically, this type of research? OG: I have a background in clinical psychology. In my own country, which is Peru, psychology was not enough to understand human behavior and how people dealt with conflict or change. I needed more of a cultural perspective. Usually, when […]

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American Demographics

2004: A Year of Portentous Change

2004: A Year of Portentous Change Byline: REPORTED BY SANDRA YIN AND LOUISE WITT If 2004 were to have a personality, it would be a drama queen. We may not know exactly what the year has in store for us, but if nothing else, we know that it won’t be boring. The war in Iraq […]

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American Demographics

Credit-card mania – credit-card marketing

Credit-card mania – credit-card marketing – includes related articles on business-to-business marketing and on the Asian American credit-card market Tibbett L. Speer The mountains of credit-card offers in Americans’ mailboxes won’t disappear any time soon. As competition for consumers’ attention has grown, credit-card marketing has become more complex and expensive. But the returns are still […]

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American Demographics

Advertisers Climb On Board – airline companies might be reconsidering ban on in-flight advertisements in order to increase profits

Advertisers Climb On Board – airline companies might be reconsidering ban on in-flight advertisements in order to increase profits – Industry Overview Byline: PAMELA PAUL If marketers have their way, airline flights will offer little escape from the advertising overload that fills our earthbound lives. Infomercials on movie screens, promotions on tray tables tops and […]

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American Demographics

vice president, research choice hotels international

bill carlson: vice president, research choice hotels international Brad Edmondson “In our long-range planning process, we have typically not utilized the Consumer Expenditure Survey (CEX) as a key data source. We can focus more directly on travel and hotel expenditures from other proprietary and industry sources. Recent spending information for the hotel industry shows revenue […]

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American Demographics

Gaming Gets Serious – market, survey data on online gaming

Gaming Gets Serious – market, survey data on online gaming – Statistical Data Included Hassan Fattah Byline: HASSAN FATTAH & PAMELA PAUL It doesn’t take much to get 26-year-old Janet Ha fighting. Usually, it’s a dare received via an Instant Message or the nightly gathering of friends online that gets her into battle mode. Several […]

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American Demographics

Replacing displaced workers

Replacing displaced workers When is losing a job a good thing? Maybe when it frees you to get a better-paying job. This is especially true for young adults, people who weren’t making a lot to begin with, and workers who put in little time at the job they lost. Half of workers who were displaced […]