Academy of Marketing Studies Journal - IndexArticles

Academy of Marketing Studies Journal

Spokesperson selection criteria and case examples of FREDD

Celebrity endorsers: spokesperson selection criteria and case examples of FREDD Robert A. Swerdlow ABSTRACT Famous personali…

July 1, 2021

Academy of Marketing Studies Journal

Examining the effectiveness of proposed cigarette package warning labels with graphic images among U.S. college students

Examining the effectiveness of proposed cigarette package warning labels with graphic images among U.S. college students DeAnna S. Kempf</…

July 1, 2021

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In 2023, the Real Estate Investment Trusts (REIT) sector found itself navigating…

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