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Electronic Gaming Business

Can Colleges Teach Game Design?

The Learning Curve: Can Colleges Teach Game Design? Getting a quality workforce for the expanding games industry is going to take a serious commitment by the game makers themselves. The university and career college game design programs that are now starting to gear up around the country are going to need people within the industry […]

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Electronic Gaming Business

Media Event Tactics

Media Event Tactics Katie McQuade has produced several events for the interactive entertainment industry. The list below encompasses her advice surrounding venue, food, invitations, audio visual equipment and the drinks. The Venue. Where you hold your media event says everything about the product, the company and the media you are targeting. For example, for Gathering […]

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Electronic Gaming Business

Consoles Gather Troops for Questionable Online War

Consoles Gather Troops for Questionable Online War The console battle for online supremacy is only in its very earliest stages, but is it clear yet that this is a war worth winning? As hardware sales start to plateau in this stage of the product cycle, both Sony and Microsoft seem to be betting big on […]

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Electronic Gaming Business

Top Video Game Rentals

Top Video Game Rentals Top Video Game Rentals (Week ending 9/12/04) Rank: 1 Last Week: 1 Title\Platform: Madden NFL 2005\PS2 Publisher: EA Sports Week’s Turns (in millions): 0.08 Weeks Out: 5 Week’s Revenue: 374,196 Cum. Rev.: 2,336,525 Rank: 2 Last Week: 2 Title\Platform: Spiderman 2\PS2 Publisher: Activision Week’s Turns (in millions): 0.05 Weeks Out: 11 […]

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Electronic Gaming Business

Heavy Editing: Spike TV Vies to Make Gaming Telegenic

Heavy Editing: Spike TV Vies to Make Gaming Telegenic To Spike TV producer Scott Fishman, watching somebody else play video games on TV is worse than being consigned to a day in the video editing bay. “It’s like watching grass grow,” he tells EGB from the set of “Party with Spike: Video Game Special,” which […]

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Electronic Gaming Business

Gamers Reply — And They Want Your Email Correspondence

Bounceback: Gamers Reply — And They Want Your Email Correspondence Gee, we hate to toot our own horn (right!), but how much more right can we be? Only days after EGB’s July 16, 2003, issue offered up its best practices for email games marketing, Lucid Marketing and Hugh Bowen Associates release a comprehensive survey of […]

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Electronic Gaming Business

Up, Up, and Away! Game Industry Forecasts Stay Bright

Up, Up, and Away! Game Industry Forecasts Stay Bright Don’t be glum after what some analysts considered a tepid holiday sales season. According to a series of reports both recently released and forthcoming, the game industry is poised for even more growth in the next four to five years as most researchers see the hobby […]

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Electronic Gaming Business

EGB Roundtable: Branding to Go: Pros & Cons of Licensing in the Mobile Space

EGB Roundtable: Branding to Go: Pros & Cons of Licensing in the Mobile Space Conventional wisdom holds that game publishers should enter emerging platforms such as mobile with familiar brands, known quantities that have builtin audiences and can help early adopters get used to the new technology. This is only partially true, according to a […]

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Electronic Gaming Business

Beyond the Game Review Pitch: PR for the Next Level

Beyond the Game Review Pitch: PR for the Next Level You’re not just pitching game reviews to fan boys anymore, a panel of PR and games journalism veterans told attendees at E3. Tom Sarris, director of public relations, LucasArts, Tina Vennegaard, SVP, Golin/Harris, Samantha Ryan, president, Monolith Productions, and high-profile games writer Marc Saltzman suggested […]

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Electronic Gaming Business

A Bet on the Product’: ESPN Aims for Empire

A Bet on the Product’: ESPN Aims for Empire The ESPN brand’s remarkable success this year in its 2K5 line of football, basketball and hockey titles isn’t just about market share, or taking units from competitor EA Sports. “We really believed we could grow the size of the pie,” says Steve Raab, senior VP of […]