Web Job Ads Are for Everyone

Web Job Ads Are for Everyone – Brief Article

Carroll Lachnit

What’s your image of the online job seeker? Is it a college grad? Is it someone in IT or a “knowledge worker”?

Actually, 47 percent of visitors to companies’ career Web sites do not have four-year college degrees, according to “Perception vs. Reality: Jobseeker Behavior Online,” a report by iLogos Research, a division of Recruitsoft. The study surveyed 1,543 individuals via the career Web sites of four Fortune 500 companies.

Twenty-three percent of the job seekers had only high-school educations; 22 percent had completed two-year college degrees. Two percent reported that they had “some high school” education. On the other end of the education spectrum, 39 percent of visitors to the sites had four-year college degrees. Thirteen percent had master’s degrees. Only 2 percent had doctorates.

The research shows that a broad range of visitors comes to corporate career Web sites, and so companies should not limit their postings to just “information age” jobs, according to logos.

The point came home to Yves Lermusiaux, president of iLogos, as he sat in the HR waiting room at Family Dollar Stores, a discount retail chain. A woman was filling out an application for a job at one of the stores, and as she and Lermusiaux chatted, he asked her how she found out about the job. “She said, ‘On the Internet, of course.’ The perception that you have to be a college graduate, or a male, or white, to be online–those days are definitely over.”

The iLogos report says that companies should make the most of their Web sites’ career sections by posting jobs of all kinds, with the employment information tailored to all job levels. Companies also should consider creating dedicated subsections for each major group in the employment population. And although not everyone online has a college education, college students should also be taken into account as companies design their sites. They represented 11 percent of the online candidates in the survey, iLogos reports.

COPYRIGHT 2001 ACC Communications Inc.

COPYRIGHT 2001 Gale Group