Wines & Vines

Third Global Wine Package Design and Marketing Conference shouldn’t be missed

Third Global Wine Package Design and Marketing Conference shouldn’t be missed – Brief Article

The Third Global Wine Package Design and Marketing Conference will be held March 23 and 24 at Hotel Nikko in San Francisco.

The event is co-presented by Murray J. Lubliner Associates and Wines & Vines. The purpose is to focus on blending marketing, packaging and branding to build wine sales and profits. This symposium is the only one of its kind and features a spectrum of speakers and topics representing a diverse sector of the wine industry.

Among the topics to be addressed this month are: (1) Is there a divergence between the needs of wine marketers and consumer expectations?; (2) How are dramatic online technologies affecting wine selling and how can marketers capitalize on the opportunities?; (3) How can you build a competitive edge through brand identity planning?; (4) How will globalization affect your bottom line?; (5) What are the latest advances in labeling and packaging? and (6) What steps should suppliers take to be proactive and communicate more effectively?

The results of the recent Wine Packaging and Merchandising Design Awards will be presented at this year’s conference.

A key theme of the conference reflects the reality of today’s global wine market. The world’s consumers are offered an array of wines at various price points so it’s mandatory for wine marketers to at least stay on top of, if not anticipate, consumer trends.

Speakers for the 2000 conference are Greg Scott, partner, PriceWaterhouseCoopers; Jim Murphy, creative director, Robert Mondavi Winery; Christian Miller, market analysis manager, Sebastiani; Therese Corrigan-Bastuk, table wine marketing director, Canandaigua; Steve Coburn, buyer, Costco; Harry Alhadeff, president, Washington Hill Cellars and Clyde Beffa, Jr., vice president, K&L Wine Merchants.

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