Texas distributor targets hispanics – Marketing – Brief Article
Glazer’s Distributors, which represents Robert Mondavi, Woodbridge, Banfi, Concha y Toro, Beringer Blass, Schieffelin & Somerset, Chandon Fresco, The Wine Group and Franzia, seeks to lure Latino consumers with a Spanish language campaign which translates, “Make your party special, celebrate with wine.”
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