CAWG Publishes Juice Report

CAWG Publishes Juice Report

The California Association of Wine-grape Growers (CAWG) has published its annual report on trade in grape juice, concentrate and competing fruit juices. A significant industry in the United States, grape juice concentrate has strong growth potential. It is especially popular in the health-food sector, a rapidly growing segment of the food industry. Grape juice concentrate is used in drinks, frozen juice, canned juice, fruit drinks and preserves. It is also used as a sweetener in canned fruit, yogurt, cookies, cereals, candies and baby foods.

Currently, CAWG members produce more than one-half of the grapes used for grape juice concentrate. However, competition is fierce for U.S. grape juice and concentrate, as foreign suppliers produce price-competitive grape juice and concentrate.

The U.S. imported approximately $65 million worth of grape juice and concentrate in 2000, down 17% from $78 million in 1999. Argentina accounts for nearly 60% of grape juice imports to the U.S. by value, over $38 million. Other top suppliers in 2000 were Mexico, $7.4 million; Chile, $5.9 million; Brazil, $3.8 million; Italy, $3.4 million; and Spain, $3.3 million.

In 2000, the U.S. exported almost $70 million worth of grape juice and concentrate, up slightly from $69.5 million in 1999. Exports went to Canada, receiving nearly half of the total exports; Japan, 36%; South Korea, 5%; Hong Kong, 3%; and Taiwan, 2%.

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