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Wearables Business

Venerable London Fog enters wearables industry

Venerable London Fog enters wearables industry

ELDERSBURG, Md. — Seventy-five year old London Fog, famous for decades at retail for coats and jackets, this year entered the corporate wearables marketplace with four jacket styles for men.

Gary Schoenen, a London Fog account manager, says of his line, “We are truly unique to this marketplace (promotional wearables). London Fog is offering fashion and quality which has not been seen before. Brands have tremendous weight in a non-brand environment such as this one.”

The four styles offered initially by London Fog are: The Severen, a 60% cotton/40% polyester casual cost, featuring a Durable Water Repellent (DWR) finish for wind and water repellency. The lining is 100% nylon taffeta. The Severen has dual entry pockets, adjustable cuffs, and a double collar with storm closure; The Coastal is a 65% polyester/35% cotton shell with DWR and a rubberized backing for additional wind and water repellency. The Coastal has a hidden hood in the collar with drawstring, a convertible collar and adjustable cuffs to compensate for all conditions; The Micro Driving Jacket has a shell of 85% polyester/15% nylon sueded microfiber with DWR and a l00% nylon lining. It features classic jacket styling with inside breast pocket, under collar contrast color and elastic cuffs and waist; and, The Fleece Lined Driving Jacket, which has all the features of the Micro Driving Jacket plus a plush body lining of 100% polyester micro fleece instead of the nylon lining.

While headquartered in Maryland, London Fog Industries has corporate offices and showrooms in New York City.

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