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Wearables Business

Missouri screenprinter wins Harley Davidson in Hanes “Born to be Worn” sweepstakes

Missouri screenprinter wins Harley Davidson in Hanes “Born to be Worn” sweepstakes

WINSTON-SALEM, N.C. – Hollywood could not have written a better script. In a surprise presentation on Friday, Sept. 6, a team from Hanes Printables announced that licensed Harley Davidson screenprinter RK Stratman, Inc., of Wentzville, Mo., was drawn from more than three million entries as the winner of the Hanes “Born to Be Worn” sweepstakes and the proud owner of a 2002 Harley Davidson motorcycle.

“The ‘Born to Be Worn’ campaign celebrated the creative, slightly rebellious spirit of the embellishable sportwear industry and clearly struck a cord with our customers, our employees and the hundreds of people who posed with our customized Hanes Beefy-T Harley Davidson at trade shows and other events,” said Mike Reed, director of marketing for Hanes Printables. “The ‘Born to Be Worn’ message also fits perfectly with our outreach for Hanes Beefy-T – not only for its incredible softness and comfort, but because consumers simply love to wear the Hanes Beefy-T.”

Representatives from Hanes delivered the news aboard the Hanes Beefy-T motorcycle complete with custom chrome, horn-shaped handlebars and a fiery paint job. As part of the celebration, Hanes gave away posters of the Hanes Beefy-T Harley Davidson bike and served refreshments to RK Stratman employees. As the grand prize winner, owner RK Stratman gets to choose either a 2002 Harley Davidson Road King or Fat Boy motorcycle.

“Winning the Hanes ‘Born to be Worn’ sweepstakes is great for our company and our employees,” said Stratman. “The fact that we are a licensed Harley Davidson screenprinter makes it extra special, indeed.”

Hanes kicked off the “Born to Be Worn” campaign last January at the Imprinted Sportswear Show in Long Beach, Calif. Hanes received more than three million entries over the past nine months from embellishers and promotional products distributors across the country. In addition to the Harley Davidson sweepstakes, Hanes gave away more than 1,000 prizes in monthly and daily drawings, including a home theater system, digital camera, DVD player, CD clock radio, personal CD player and cases of Hanes Beefy-T T-shirts.

Hanes Printables is a major supplier of T-shirts, sportshirts and fleece to the embellishable sportswear market under the Hanes, Hanes Beefy-T, Hanes Her Way, Hanes Playwear, Hanes Printpro, Stedman by Hanes, Outer Banks, and Beefy Silver labels.

For more information contact Hanes Printables at 800-685-7557.

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