Lee Printwear names DDB as new marketing communications agency
MARTINSVILLE, VA — Lee Printwear, a top manufacturer of corporate casual and basic apparel for the promotional products industry, has hired DDB/Seattle as its new marketing communications agency.
DDB/Seattle will be responsible for creating and implementing Lee Printwear’s advertising and public relations campaigns, and will ensure consistent messaging across all marketing communications material.
“DDB/Seattle has a stellar history in the industry, successfully servicing such notable worldwide accounts as McDonald’s, Nordstrom, and REI,” said Susan Kohout, Lee Printwear’s marketing manager. In addition, they have been the marketing communications agency for our sister company, JanSport, and have been instrumental in JanSport’s outstanding market growth.”
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