Wearables Business

Denham heading up ASI Internet programs – Wire – Dale Denham, new vice president

Denham heading up ASI Internet programs – Wire – Dale Denham, new vice president – Brief Article

TREVOSE, Pa. — Just 18 months after joining ASI to spearhead, industry veteran Dale Denham has been appointed Vice President of ASInternet. Denham will continue serving as president of while guiding ASInternet into the future.

According to ASI Chairman Norman Cohn, Denham’s appointment is a logical step toward further development and integration of ASI services.

“Our goal is to advance technology in the industry using the Internet and it’s a natural progression to bring all Internet strategies under one vision,” Cohn said. “Dale is the ideal person to manage these ASI activities. He brings years of technical, management and industry expertise to our family of companies.”

Under Denham’s direction, ASItransact has flourished. Since March 1, 2001, the company has processed $25 million, of orders, representing more than 500 distributors and 1,000 suppliers. Small and midsize distributorships as well as Top 40 companies are using the system, which offers complete end-to-end order management and collaborative e-commerce capabilities exclusively for the promotional products industry.

“I’m very excited about my new responsibilities,” Denham said. “I am excited about being a part of the next generation of Internet services from ASI. We’ve got a strong team and a great product. My focus now is on listening to customers to find out what more we can do for them.”

Denham is now responsible for all Internet initiatives of ASI including the main sites:, ASInternet,,, and More than 4,000 distributors and suppliers participate in ASI Internet programs, generating 18 million hits per month.

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