Wearables Business

a sneak peek at 2004: new hot 2004 styles

a sneak peek at 2004: new hot 2004 styles – Directory

Byline: Jeff Rundles

What’s Hot, What’s New, are more than buzz phrases in the promotional wearables marketplace: they are rallying calls for increased sales.

With our annual look ahead to the coming year, Wearables Business offers promotional products distributors a sneak peek at what could become the secret to a successful 2004.

We have attempted to include notes from as many industry suppliers as possible, in as many product categories as there are, and we offer a wealth of information. However, it is almost impossible to get everything in, so don’t forget that your favorite supplier – or your client’s favorite – who may not be included is also planning to greet the new year with new ways to serve its valuable PPD customers. Use this article as impetus to check out all the new stuff for the coming year.

Our “Hot New Styles” piece is not designed to be very detailed. It is, on the other hand, a primer on what to look for as the New Year begins. We have included information on every supplier mentioned concerning their plans for showing at the major industry trade shows in January so that PPD readers might begin to set their “wearables plan of attack” as they approach the shows. It all begins with the ASI Show in Orlando, held at the Orange County Convention Center Jan. 3-5. Next up is the PPAI Expo, now in its second year at the Mandalay Bay Convention Center, Jan. 12-16, followed by the ISS Show at the Long Beach Convention Center in Long Beach, Calif., Jan. 16-18, and then the ASI Show at the Dallas Convention Center Jan. 28-30. A few of the suppliers in the industry also serve the golf market, and many will be showing at the giant PGA Merchandise Show, back in the Orange County Convention Center in Orlando, Jan. 29-Feb. 1.

With this article, Wearables Business starts the New Year early with What’s Hot in the hottest category in promotional products sales – apparel. Have a great and successful 2004.

Adams Fashion Headwear

Adams Fashion Headwear, of Santa Rosa Beach, Fla., is introducing seven new styles to its line for 2004. They incorporate the strongest market trends with Adams’ legendary quality and signature features. Adams is taking the trucker mesh back cap to a new level with its BU101 Buzz. In addition, the 100% cotton brushed pigment cap RT101 Retro with self-fabric Velcro closure incorporates the increasing importance of structured pro style crowns, and the Extreme Condition XCM101 is feature rich, combining UV protective fabric with a neck cap and stiff floatable brim. In the Adams Essentials line, look for the new CO101 Coastal, which is a 100% cotton promotional bucket that meets the most challenging budget requirements, and the MV101 Maverick, which is a 5-panel screenprintable cap with a stylized front panel. Adams will be showing at ASI Orlando and the PPAI Expo in Las Vegas. For more information call 800-388-7395 or visit .


Admanco, the Ripon, Wis. maker of bags, packs, totes and towels, is setting out to make 2004 a magic year for its customers with the introduction of The Magic Bag. Available in two different styles, the Magic Bag is a wallet, waist pouch, shoulder pouch, sporty backpack or stylish tote. Folded up, the wallet has snap front pocket for keys, as well as built-in wallet for credit cards, change and paper money. Outside pocket for cell phone or eyeglasses. Available in five colors. PPDs can find the Admanco booth at ASI Orlando, the PPAI Expo in Las Vegas, and at the ASI Show in Dallas. For more information call 800-558-1922 or visit .

Alternative Apparel

Alternative Apparel, of Atlanta, is one of the more innovative firms in the promotional wearables marketplace, and developments for the coming year push innovation even further. The company is introducing new fabrics such as: 32s fine gauge combed ringspun jersey, 32s fine gauge combed ringspun heathered jersey, and 20s ringspun Jersey, as well as featuring improvements to existing fabrications. Also look for a variety of new fashion-forward silhouettes for both men and women from Alternative in 2004, with perhaps the most exciting introduction being an inventive and revolutionary new dye process called DOUBLE DYE. With DOUBLE DYE, customers can dye their garments in two colors, for a distinct two-color look. Check out the innovations at the ASI Show in Orlando, the PPAI Expo in Las Vegas, and the ISS Show in Long Beach. For more information call 888-481-4287 or visit

American Apparel

American Apparel of Los Angeles is introducing 12 new sportswear styles for 2004. New styles include the Fine Jersey L/S Sport Raglan (style #2322), Spandex Jersey Bra-Cami (8320), Fine Jersey L/S T (2307), Fine Jersey Sleeveless Sport Hoody (2396), Baby Thermal Unisex L/S (T407), California Fleece Unisex Pull-Over Hoody (5495), California Fleece Unisex Zip Hoody (5497), California Fleece Unisex Sweatshirt (5454) and Fine Jersey Unisex Pocket T (2401). Look for American Apparel styles in January at the ASI Show in Orlando, the Surf Expo, The Supershow, the Las Vegas PPAI Expo, the ISS Long Beach show, and the Dallas ASI Show. For more information call 213-488-0226 or visit .

Alpha Shirt Co.

Alpha Shirt Co. of Philadelphia has greatly expanded its Devon & Jones brand with the addition of 24 new styles, including 11 new wovens. The complete line now features 44 styles, plus five additional headwear styles. All Devon & Jones styles, featured in the Alpha catalog and a separate 2004 Devon & Jones catalog, are available now. In addition, Alpha is launching a new brand, Hyp, in January, featuring 10 styles – six women’s and four men’s. Included is a mix of fashion tees – ringers, raglans and ribbed tees – with a stylish fit and diverse color palette. See all the new styles at the Alpha booth at the Orlando ASI Show, Las Vegas PPAI Expo, Long Beach ISS show, and the ASI Show in Dallas. For more information call 800-523-4585 or visit .

Anvil Knitwear

Anvil Knitwear, based in New York City, is taking what it calls a “bold direction” for 2004, with many new styles across a cross-section of product categories. Featured new styles include Style 301, a 14-oz. Canvas Boater Tote Bag with Front Pocket; Style 974, the innovative Double Sleeve Tee; and Style 1441, the Ladies Short Sleeve Ring Spun 1×1 Rib Scoop Neck Tee – with new sizes 2X and 3X. Anvil Knitwear will showcase all of its stylings in its own booth at the ASI Show in Orlando, and the ISS Show in Long Beach, and styles carried by a variety of industry wholesalers will be featured in those booths at all the January shows. For more information call 800-223-0332 or visit .

Arnold Palmer/Bill Blass Premium

The Arnold Palmer and Bill Blass Premium lines are from Capital Mercury Apparel in New York, and offered through a variety of industry wholesalers. New for 2004 in the Arnold Palmer line of legendary golf apparel are the Micro Pima Tonal Bird’s-eye Stripe Pique, in 80% cotton and 20% micropolyester, and the Half-Zip Polyester Sleeveless Pullover, in 97% poly and 4% Spandex. In the Bill Blass Premium line, look for new styles for both men and women, particularly the Printed Camp Shirt, featuring reactive prints on 100% filament rayon, men’s and women’s companion Sanded Gabardine shirts, and the Wrinkle Free Teflon Pinpoint Oxfords, dressy shirts with stain and soil resistance. Arnold Palmer and Bill Blass Premium will be shown at the PPAI Expo in Las Vegas, and always in the many wholesaler booths. For more information call 800-227-6372.

Ashworth/Callaway Golf

Ashworth Inc., of Carlsbad, Calif., is introducing EZ TECH to Corporate America. With incredible success in the green grass on/off course establishments and the retail marketplace, Ashworth is redefining the union between EZ care and TECHnology with this treatment exclusive to 100% cotton. EZ TECH excels in its ability to combine the inherent attributes of 100% cotton (comfortable and breathable) with all the performance technology (lightweight, moisture management, and ease of care) available in today’s action sports fabrications. Ashworth will not have a booth on the show floor at any January shows, but will be hosting invited PPDs at the Presidential Suite in the Four Seasons Hotel in Las Vegas during the PPAI Expo. For more information call 800-619-0096 or visit .

Ash City

Inspired by lifestyle, Scarborough, Ont., Can.-based Ash City has added new fabrics and styles in all of its brands for 2004. New in North End are Melton Leather jackets for youth and adults, new crossover styles in Shearling Fleece, and insulated Dobby winter jackets. Il Migliore features new mercerized Jacquards and mens & ladies polynosic woven shirts. Elements highlights a new crossover soft micro fleece pullover. Ash City will be showing it exciting 2004 lineup of styles at ASI Orlando, ASI Dallas, PPAI Expo Las Vegas, ISS Long Beach, and the Imprint Canada Toronto show. For more information call 800-761-6612 or visit .

Bishop Garment Co.

What is new from Vancouver, B.C., Can.-based Bishop in 2004? Three words: “technical, cool shirts.” The apparel manufacturer, which also does custom work, is adding over 35 styles to its in-stock line in 2004 and the majority of those styles are shirts. Technical fabrics like “Sportcheck,” “Coolplus Pique,” “Dintex,” and “Stretch Dry,” are just a few of the new fabrics being incorporated into the line. Shirts will feature windproof quarter zips, contrast topstitching, and reversible panels for color blocking if requested. Bishop will be showing its new offerings at the PPAI Expo in Las Vegas. For more information call 800 797 9629 or visit .

Blake & Hollister

Blake & Hollister, a Concord, N.C. shirt maker famous for its “surface interest” knits, is doing something quite innovative for 2004: it is introducing two different ladies’ styles to be companion pieces to an existing men’s knit. The company has had good success with Style 744, a men’s fine line Ottoman, and new this coming year are: Style 244, the Ladies’ Short Sleeve golf shirt, and Style 344, the Ladies’ Sleeveless companion. Colors offered are the same for each – white, banana, black, navy, and silver – in men’s sizes S-3XL and ladies’ sizes S-XL. All 80% combed cotton and 20% polyester, and all offered by every sportswear wholesaler carrying the Blake & Hollister line. The firm will shows its styles in January at ASI Orlando, the PPAI Expo Las Vegas, and ASI Dallas. For more information call 800-909-9088 or visit .

Blue Generation

In celebration of M. Rubin & Sons 60th year, it is expanding its Blue Generation Color Power shirt line to 34 colors in denim and twill, and now, matching pique polos. The presentation will be available in men’s XS-8XL and Talls, with 23 ladies colors in S-4XL. Also new for 2004 is the addition of ladies and youth sizes to the firm’s men’s oxford shirts, and youth sizes in polos. In the ServiceWear category, the company continues to add more colors and sizes in its DuPont Teflon treated category, as well as new fabrics in poly/cotton blended easy care poplins and knits – all ideally suited for the burgeoning uniform apparel trade. Complementing its solid 60/40 pique polos, Blue Generation will offer a new polo (bg7205) with tipped collar and cuff in eight colors in both men’s and ladies. See the Blue Generation and ServiceWear lines at the ASI Show Orlando and Dallas, the PPAI Expo in Las Vegas, and the ISS Show in Long Beach. For more information call 888-336-4687 or visit .

Augusta Sportswear

For 2004, Augusta Sportswear has 47 new styles in athletic tops, shorts & pants, outerwear, sport shirts, bags, totes, aprons, headwear, blankets and bandanas. Additionally, the company has expanded its color and size offerings for literally dozens of products that have been successful in the marketplace in previous years. All new for 2004 is Augusta’s Pro-Weight teamwear label, offerings made of a polyester/cotton blend fabric in a 6 oz. weight similar to professional team uniforms. In addition, the company has expanded its popular outerwear line, emphasizing matching sets (jackets and pants), and it has broadened its line of performance wear, moisture-management fabric styles to eight jerseys, shirts and pants. See all this and more at Augusta booths at both January ASI shows, the PPAI Expo, ISS Long Beach, and at several Discovery Marketing Associates traveling shows along the Eastern Seaboard. For more information call 800-237-6695 or visit .


Chiliwear LLC, of Harahan, La., makers of the Tabasco apparel popular at retail, enters the promotional products market with custom sportswear, headwear and golf club head cover designs – the same designs as worn by top golfers on the PGA Tour like Kenny Perry, Woody Austin, JL Lewis and Kirk Triplett. Chiliwear’s exclusive scenic shirt printing process brings life to product, event or corporate images on high quality fashionable apparel. The Chiliwear Corporate Collection will be sold exclusively through ASI affiliated promotional products distributors. New for 2004: a line of in-stock Scenic Solid Moisture Wicking Shirts with color block gradations in the most popular corporate color combinations. See all of this at the PPAI Expo in Las Vegas. For more information call 888-319-9445.

Bodek and Rhodes

Bodek and Rhodes, the Philadelphia-based wholesaler, reports that there are 100-plus new reasons to go with Bodek and Rhodes in 2004 – including the debut of new colors, new brands, bigger size ranges and more. There are new fashion-forward styles in almost every category – plus new categories, like an entire new line for women, a whole new brand of teamwear, expanded size ranges up to 5XL and youth sizes for proven favorites, and too many hot new colors to count. Highlights of the 107 new styles include UltraClub Ultra Stain Resister and Wicking Wizard golf shirts, DeluxeSoft microfiber jackets, tie-dye tees and ladies’ intimates. Bodek and Rhodes will be showing at the ASI Dallas Show, the PPAI Expo in Las Vegas, and the ISS Long Beach show. For more information call 800-523-2721 or visit .

Boardroom Custom Clothing

Boardroom Custom Clothing of Vancouver, B.C., Can., is a maker of high-style designs in a number of categories, always looking for innovation. For 2004 the company is including new fabric mixes, like Micro Dura, and Cotton Fleece/Mesh, as well as a new Soft Schell DURA. There will also be new colors in line with current trends and color forecasting, and the firm has identified new niches and are creating styles to fit them: Euro styling, more sporty 420 jackets, Work/Play/Rugged/Sport garment (cotton fleece/mesh) and Extreme Stretch Micro Poly menswear, and track suit jackets and pants in Stretch Twill. See Boardroom designs at the PPAI Expo in Las Vegas. For more information call 800-654-4002 or visit .

Delta Apparel/Quail Hollow

For this Duluth, Ga.-based firm, the news for 2004 is expansion. In the Delta line of basics, there are now 30 color combinations, a big expansion, as well as a new pigment dyed T-shirt program in 10 colors. Also, look for a new infant/toddler T-shirt program from the Delta Magnum line; 16 colors in toddler sizes 2, 3, 4, 5, 6, and 7. Also new is the Fashion Ringer Tee in several color combinations. For Quail Hollow, look for a 50 percent expansion in the color offerings for ladies styles in 2004. Delta will showcase its lines at all the major January shows. For more information call 800-285-4456 or visit .

Charles River Apparel

Charles River Apparel, of Medford, Mass., is adding 12 new products to its collection for 2004. Within these products there are five new fabrics, including the company’s own Softex II powder-soft and feather-light matte polyester, a luscious 18-oz. Optima Wool Blend, the waterproof and breathable Tri-Bond System, and the soft and rugged enzyme washed and brushed Cotton Duck. Charles River’s new products cover the full range of weights from the extremely lightweight unlined pullovers to its rugged and heavyweight work jackets. The company will be showing its new styles at both January ASI shows, in Orlando and Dallas, at the PPAI Expo in Las Vegas, and at the ISS Show in Long Beach. For more information call 800-225-0550 or visit .

Edwards Garment Co.

Edwards Garment Co., of Kalamazoo, Mich., is introducing a range of exciting new items in 2004. Included are fashionable camp shirts in both solids and prints along with an extensive offering of garments for the hospitality industry. Edwards specializes in career apparel in the uniform realm, but also has a great line of corporate casual styles. See all its offerings at ASI Orlando and Dallas, the PPAI Expo in Las Vegas, and in Long Beach at ISS. For more information call 800-253-9885 or visit .

Eagle Dry Goods

Eagle Dry Goods, of Old Hickory, Tenn., will feature several new styles for 2004. The company will add five new Jacquarded Silk Campshirts to its upscale silk line, a Leaf Print Jersey Polo, a Pima Cotton Jersey and Pima Cotton Ottoman Polo, a Silk Cotton Polo, a Dri Wick Performance Polo and a 1/4-zip French Rib Pullover. See all of Eagle Dry Goods’ outstanding styles at ASI Orlando, the PPAI Expo in Las Vegas, and at the PGA Merchandise Show in Orlando. For more information call 800-969-7988 or visit .

Executive Apparel

Based in Philadelphia, Executive Apparel, a specialist in career wearables, reports that most of what’s new in 2004 is behind the scenes. The company has updated to faster computer systems for quicker customer response and order processing, and it has expanded its custom design program and manufacturing departments to handle many new exciting projects from the ground up. Also new is the addition of a useful Phone Pocket to all of EA’s popular 1000 and 2000 blazers, as well as a continuing expansion of the firm’s successful Image International line of blazers, vests and pants. Executive Apparel will be exhibiting at ASI-Orlando and the PPAI Expo in Las Vegas. For more information call 800-227-3932 or visit .


Foxfire, of Yelm, Wash., is adding denim for the country lifestyle look in 2004. Three styles – a vest, barn coat and long duster – each convey a different degree of the country lifestyle experience. Foxfire offers a full range of outerwear and active clothing for the outdoor enthusiast, and the introduction of denim pieces brings together the fashion strength of denim with the popular country look. The Denim Vest is fully lined and features leather pocket trim and a leather back strap for waist adjustment; The Barn Coat includes and insulated lining, leather collar, leather lined button holes, waist drawstring, a two-way zip closure with button placket, cargo pockets and slash handwarmer pockets; and, The Denim Duster features a large detachable cape, leather collar and pocket flaps, waist drawstring, fantail vent, leg straps, adjustable wrist straps and accepts a button-in liner. See these and other Foxfire styles at the PPAI Expo in Las Vegas. For more information call 800-344-8225 or visit .

Gabrielle Rohde Royce

Gabrielle Rohde Royce, the St. Louis Park, Minn., maker of an exclusive women’s line of wearables, reports that what’s new for 2004 is “color and wovens!” New colors include Merlot, Ice Pink and Periwinkle, bringing the total offerings in solid colors to 14. In wovens, blouses are big and, of course, the Gabrielle line is still all-natural fiber; the entry into this category is 100% pima cotton, pinpoint oxford in a wrinkle resistant fabric. The blouse boasts princess seams front and back, 3/4 sleeves, vents at cuff and hem, button front with collared V-neck – a blouse that truly has all the bells and whistles. Gabrielle has also added more 3/4-sleeve styles, and more sizes: the company is now stocking sizes 4-5X in every style and color except its body-hugging cap sleeve shirt. See all the Gabrielle styles at ASI Orlando and the PPAI Expo in Las Vegas. For more information call 800-597-5548 or visit .


Gemline, a bag maker based in Lawrence, Mass., is introducing 47 new products in its Spring 2004 catalog, already a treasure trove of great bag, pack, tote and portfolio offerings. Look forward to seeing new designs, more color and unique decoration opportunities to enhance overall brand performance. In addition, Gemline has reduced pricing and lowered minimums on many of its current products for 2004. An important new product is the Cirrus Computer Backpack, featuring aerodynamic styling updates, a padded and removable computer pocket, breathable contoured padding on the torso for comfort, top zippered pocket with outlet for MP3 player ear phones, front zippered pocket with multi-function organizer, and side pockets for water bottle, cell phone and other accessories. For more information call 800-800-3200 or visit .

Hanes Printables

Hanes Printables, based in Winston-Salem, N.C., is going “wide open” for 2004. “Wide Open” is the company’s theme for both its catalog and its 2004 advertising campaign, but is also emblematic of its 2004 products. Hanes is introducing 21 new styles in 2004, and it has exciting news for the industry with two major market innovations: the Hanes Authentic Tagless T-shirt and Hanes StayClean sport shirts. The Tagless T-shirt has found phenomenal success at retail and makes its debut in the imprintable marketplace. The StayClean innovation is a patent-pending process that enables the fabric to both repel stains on contact and more easily release stains during washing. Hanes is incorporating the StayClean process in all of its sport shirts with no increase in price. Look for 11 new styles in Hanes’ very popular Silver for Her Collection. Also look for a new Coordinates program of men’s and women’s sport shirts in the promotional line Stedman by Hanes, with the new women’s offerings labeled Stedman for Her by Hanes. Hanes will show at ASI Orlando, the PPAI Expo in Las Vegas, the ISS Long Beach Show, and ASI in Dallas. For more information call 800-685-7557 or visit .

Holloway Sportswear

Among the new styles at Sidney, Ohio-based Holloway Sportswear are the Medalist double knit jacket, style 9080, and Sprinter style 9081, a coordinating double knit pant. The Medalist is a brushed back anti-pill polyester pullover featuring a zip front with raglan sleeves, two accent stripes down the shoulder and side, and elasticized cuffs and waist. The Sprinter pant features two accent stripes down the side, elasticized waist with drawstring, side pockets, and zippered open bottom. Both styles come in sizes XS-3XL, and are available in black/scarlet, black/light gold, black/orange, black/white, navy/light gold, navy/white, dark green/white, maroon/white, royal/white, scarlet/white, and purple/white. Holloway will be exhibiting at the ASI Show in Orlando, the PPAI Expo in Las Vegas, and the ISS Show in Long Beach. For more information call 800-331-5156 or visit .

Gear For Sports

Gear for Sports, a line based in Lenexa, Kan., and popular at retail, the college bookstore and golf markets, reminds PPDs to “discover for yourself why GEAR is in the details.” New for 2004 in the line is the Wyndmere Zip Off windshirt. The woven shell is water and wind resistant in 100% polyester, and a front placket conceals logoed snaps. The piece features self-fabric elastic cuffs. The half zip vest is constructed of 100% polyester, and inside is micro fleece with an anti pill finish. It’s equipped with a logoed zipper pull, lower welt pockets and self-fabric elastic hem. Available in black/navy and black/tarragon. Gear for Sports will not have a booth at any shows, but will showcase its line by invitation at a hotel suite at the Palms in Las Vegas during the PPAI Expo. For more information call 800-423-5044 ext. 3309 or visit .

Hook & Tackle

Hook & Tackle Outfitters, part of Sportailor of Miami, brings America’s authentic quality outdoor apparel to the promotional marketplace. For 2004 the company is introducing the all new patented Neptune Air/X jacket, 100% waterproof and breathable, a full collection of patented hats, including the Air/X Bahama hat with full sun protection, zipper vent on crown and long vented back. In the Weekender line, new for 2004 is the Continental Jacket, made of very soft 70% cotton and 30% nylon. And in the Luau line, look for pure elegant, sophisticated and innovative fabrics, including a full line of all 100% silk woven camp shirts with coconut shell buttons. Check with Hook and Tackle for its January show schedule. For more information call 305-754-3255 x238 or visit .

Gildan Activewear

Gildan Activewear, based in Montreal, Que., Can., announces that it is bringing out expanded offerings for 2004 across its line. As usual, the Gildan line features cutting edge manufacturing, superior quality products, value-driven pricing, and the industry’s best distribution network. Gildan products will be shown at all of the major January shows, in a Gildan booth and/or in the booths of the many major industry wholesalers who carry the Gildan line. For more information call 877-445-3265 or visit .

King Louie International

King Louie International, based in Grandview, Mo., is offering new and unique products in every category in its King Louie, TimeOut and TimeOut for Her lines. This includes new knit shirts, wovens, outerwear, activewear, ladies wear and caps. As always, the firm is proud of its Union Made in the USA products, and there are new products there, but it is equally thrilled with its new imported products under our TimeOut brand. Look for new items such as a mercerized men’s golf shirt, a long-sleeve Pima Cotton shirt, and a microfibre windshirt with zip off sleeves. In TimeOut for Her, featured is the new “Sandpiper,” a 95% cotton/5% Lycra jersey scoop neck with 3/4 sleeves. King Louie will show at ASI Orlando and Dallas, the PPAI Expo in Las Vegas, and the ISS Show in Long Beach. For more information call 800-521-5212 or visit .

ID Wear

ID Wear, of Vancouver, B.C., Can., brings an impressive line of wearables to the promotional marketplace, under the ID Wear, Sami Athletica and Stormtech labels. The company is featuring innovative stylings and fabrics throughout the lines, including a Women’s Fleece Hoody, and Quick Dry moisture management in a short- and long-sleeve mock and a T-shirt. ID Wear has already issued its 2004 catalog in Vol. 1, and invites PPDs to look for new additions in Vol. 2 due in the Spring. ID Wear is showing at ASI Orlando, the PPAI Expo in Las Vegas and at Discovery Marketing shows in Northern California in January. For more information call 888-433-3646 or visit .

Kati Sport Cap

Kati Sport Cap, of Houston, is introducing “Headwear To The Next Dimension” for 2004. Featured are Antique Pewter Emblems that add a rich look to any of its cap styles, and with prices comparable to embroidery, PPDs can please their most discriminating customer. Available in 2-Level, 3-Level, or 3-Dimensional with pewter, brass, or copper finishes. May be applied to any cap or visor in the entire line. Kati will be showing at the PPAI Expo in Las Vegas, the ISS Long Beach show, and at the ASI Show in Dallas. For more information call 800-392-5559 or visit .

NES Clothing Co.

NES Clothing Co., a Middleboro, Mass. wholesaler, announces that what’s new for 2004 are Pima cotton products. Featured in the firm’s exclusive Harvard Square collection is the 100% Micro Pima Cotton Pique Sportshirt, Style #HS330, a 6-ounce Pima cotton garment with a three wood tone button placket, a fashion knit collar, welt cuffs and two inch side vents. The HS330 is available in white, black, hunter, navy and red in sizes S-4X. Look for all NES styles, including Harvard Square, at the ASI Orlando show, and the PPAI Expo in Las Vegas. For more information call 800-782-7770 or visit .

Ogio International

Ogio International, of Bluffdale, Utah, reports that its designers have overdone it once again with the introduction of the 2004 corporate line. Starting with the facelift or re-designing of the hot “City Corp” messenger/laptop bag, where the designers have added many features and allowed for larger logo locations and smaller Ogio branding. Ogio will introduce the entire 2004 line at the Orlando (ASI show) and Las Vegas PPAI Expo. For more information call 800-922-1944 or visit .

One Stop

New product choices from Grand Rapids, Mich.-based wholesaler One Stop for 2004 focus on all the hot buttons in the marketplace now – ladies fashions, tie-dye, team sport styles, corporate coordinates and more sizes in every item the company carries. One Stop is adding 18 popular women’s styles from Bella to its catalog for 2004, fleece hoodies and pant, solid and ringer tees, tanks and thongs. Also, catering to the explosive demand for ladies fleece styles, One Stop’s exclusive Enza line will offers three styles for 2004 – fleece pant with a unique smooth elastic waistband with drawstring, a Boxy Crewneck 9-oz. Sweatshirt in bright, feminine colors (Banana, Blueberry, Melon and Kiwi), and five new colors to the top-selling Zip Front Hoodie – Pink, Light Blue, Melon, Pistachio, and Deep Red in sizes S-2XL. One Stop also has women’s items from Jerzees and Bill Blass Premium, and a whole host of other apparel options. The firm will be showing at the PPAI Expo in Las Vegas. For more information call 800-968-7550 or visit .

Outer Banks

Outer Banks, the celebrated sport shirt line based in Winston-Salem, N.C., is stepping out in its 20th year in 2004 with the introduction of a new, premium sportswear collection called Outer Banks Reserve. The Reserve collection includes classic men’s and women’s sportswear made from the finest mercerized yarns, as well as special blends and performance fabrics designed especially for resort, golf and executive wear. In another development, Outer Banks is also introducing StayCleanMAX, an exclusive, long-lasting stain protection system to address the need for stylish and highly durable uniforms. Outer Banks will be showing at all the major January shows. For more information call 800-438-2029 or visit .

Out of Reach

Out of Reach, a line from La Verne, Calif.-based Division121 Inc., for 2004 is introducing Bra Tops available in camisole with adjustable straps, scoop short sleeve T-shirt, boy beater shirt and a scoop 3/4-sleeve T-shirt. All of the styles have a built-in bra for a natural lift with a fashion fit. Made of Cotton/Spandex in sizes S-XXL. Newer styles available including Ribbon Tees, Shorts, Yoga Pants, Lace-up tops, Hoodies, and Fitted Tees. The firm also has Fashion Trucker Hats, a custom trucker hat program being offered at a 100-piece minimum in unlimited styles and colors. Production is in Los Angeles as well as offshore. The company is announcing its 2004 show details at a later date. For more information call 866-557-6600 or visit www.asisuupplier/89895 .

Russell Artwear

Russell Artwear, the Atlanta-based Russell Corp. division that serves the promotional apparel marketplace with such brands as Cross Creek, Jerzees, Three Rivers and Mossy Oak Apparel, is launching a new brand in the promotional channel for 2004, the well-known BIKE Athletic. Drawing from 125 years experience in developing athletic products, the BIKE name stands for top quality performance goods. With sizes for youth and adult and styles made exclusively for women and girls, BIKE apparel features full athletic cuts for comfort, fit, and wearability. In Jerzees for 2004, look for new women’s styles (T-shirts and fleece) with Lycra, all great looking and practical. Jerzees colors for 2004 are smooth and sophisticated, including new colors dark lavender, bamboo green and lemon drop, all neutralized pastels created by adding a touch of grey which produces a fresh, new look for women. For Cross Creek, the hot news for 2004 is a new idea in men’s sport shirts, including the Comfort Stretch Pique Golf Shirt, a 97% combed ringspun cotton, 3% Lycra blend. See all the new Russell styles at ASI Orlando, the PPAI Expo in Las Vegas, and ISS Long Beach. For more information call 800-321-1138 or visit .

PVH Career Apparel

PVH, based in New York, features the Van Heusen, Izod and Geoffrey Beene lines of distinctive apparel through a variety of industry wholesalers. The company reports adding three new women’s styles as companion pieces to already existing men’s items: a washable silk camp shirt, a sanded micro twill, and the micro pima pique. Also, PVH is introducing a new line of Izod outerwear beginning with three jackets: a peached fleece 1/4-zip sweatshirt, a wind vest and more polar fleece. The Van Heusen line will feature a new men’s dress shirt and ladies blouse in five colors, called frosted pique, a hot seller at retail, made of durable blended cloth that is wrinkle-free and stain-repellant. Look for PVH styles at most of the major January shows. For more information call 800-999-0146 or visit .

S&S Activewear

The 2004 Sportswear Collection from Bolingbrook, Ill.-based S&S Activewear features several new product lines, notably Bill Blass Premium, Sportsman Caps, BIKE Athletic, Comfort Colors Pigment Dyed and canvas. A growing number of 2004’s woven and sport shirt styles offer performance features like stain-repellent treatments and wrinkle-resistant fabrications. Much of the Bill Blass corporate line for men and women, as well as several styles from Hanes and Jerzees, offer these characteristics. The Comfort Colors line answers the continued demand for pigment dyed styles with 14 colors and five silhouettes. See the S&S booth at the PPAI Expo in Las Vegas. For more information call 800-523-2155 or visit .


For 2004, Seattle-based wholesaler SanMar will showcase 90 new products and additional size options ranging from youth small to unisex 6XL, covering its own Port Authority and Port & Co. brands to a whole host of leading brand name apparel it carries. New fabrics include a 100% rayon palm tree jacquard camp shirt, the 55/45 cotton/poly long sleeve Easy Care Shirt, perfect for uniforming, and the Silk Touch Sport Shirt, a 65/35 poly/cotton blend, a silky soft sport shirt is easy to care for and is available in men’s, women’s and youth coordinating styles. See the entire SanMar line at ASI Orlando, the PPAI Expo in Las Vegas, ISS Long Beach, and ASI Dallas. For more information call 800-426-6399 or visit .

PremiumWear, Inc.

PremiumWear is the Minnetonka, Minn.-based supplier of numerous promotional labels, including Page & Tuttle, Jockey, Field & Stream, Munsingwear, and Burk’s Bay. The supplier is, as usual, leading the way in fashion and style for the coming year. In the Page & Tuttle line, popular at golf retail, look for new luxury shirts with double mercerization and pima cottons, and also the new H2O Moisture Wicking dual-layer performance fabric, and expanded outerwear offerings. At Jockey, the hot news for 2004 is an emphasis on new ladies styles in The Comfort Collection. In the Field & Stream Collection of outdoor-inspired apparel, key in on the Saltwater Cape Back Camp Shirt and the Cape Back Performance Polo, both featuring moisture-wicking fabrics. In Munsingwear, classic corporate casual fashions, what’s new is the Ladies’ Dobby Diamond Camp Shirt, a 65%rayon/35% polyester woven, and new men’s and ladies’ coordinating Performance Poplins. And at the firm’s leather connection, Burk’s Bay, the word on 2004 is brown – as in, Burk’s Bay has added an attractive brown color to three of its popular leather jackets: the Classic Lamb and the Classic Napa executive jackets, and the Ladies’ Short Lamb Jacket. PremiumWear will be showing at ASI Orlando, the PPAI Expo in Las Vegas, ISS Long Beach, ASI Dallas, and, with Page & Tuttle, the PGA Show Orlando. For more information call 800-347-6098 or visit .


Stardust, a Verona, Wis. wholesaler, reports “a lot of new and exciting items for 2004.” The company will be the exclusive supplier for the 1250 North brand, which comprises a full line of denim and woven shirts for both men and women. Also new for 2004 will be a sport shirt, ladies’ sleeveless denim and a line of caps under the 1250 North label. Stardust’s ladies’ line also continues to grow, beginning last year with the introduction of American Apparel, whose offerings will expanded for the new year The company is also adding to its Badger Sportswear line with new ladies’ styles. In addition, Stardust is introducing an exclusive new premium fleece line, Star Activewear, custom fleece items where the customer can pick the fleece style (5 styles to choose from) and the two colors (body and contrast color) that make up the garment. Stardust will be showing at the PPAI Expo in Vegas and the ASI show in Dallas. For more information call 800-747-4444 or visit .


Tehama, the popular golf retail brand that also targets the corporate market from its Lakewood, Colo. home, reports that its ultimate moisture management system draws the moisture away from the body, evaporates quickly, and has become one of the most sought-after products in the sportswear market. The luxurious blend of Pima Cotton and Polyester Microfiber creates the ultimate in performance and comfort. Spring 04 offers three new exciting fabrications along with the “must have” Hang ‘Em Dry S/S Mock. Fashion colors include wheat, Aegean, iceberg and citrus, complementing the core in-stock colors of black, midnight and white. See everything Tehama at the PPAI Expo in Las Vegas and the PGA Merchandise Show in Orlando. For more information call 800-955-9400 or visit .

Tommy Bahama/Lacoste

Minneapolis-based Idea Workshop brings the Tommy Bahama and Lacoste brands to the promotional apparel marketplace, and there is news for 2004. The Island-inspired casual lifestyle collection from Tommy Bahama continues to evolve with new fabrics and graphics. New for Spring 2004 is more and more textured, fabrics like 100% silk that is woven with leaf, floral and island motifs. The company reports that is has improved the inventory support behind the men’s shirts and can even offer pre-booking up to 60 days in advance. For Lacoste, color is the name of the game. The French-designed sportswear collection is offering a whole array of bright, exciting colors for Spring 2004, featured in the classic pique polo’s for men and women. New for Spring 2004 is the women’s stretch mini-pique (96% cotton/4% stretch) in more colors. Idea Workshop will show these lines in a Luxor Hotel suite during the PPAI Expo in Las Vegas. For more information call 888-831-0401 or visit .

Trimark Sportswear Group

Trimark Sportswear Group, a multi-location wholesaler based out of Minneapolis, has plenty new for 2004, including a new name and label for the former LA Loving house brand. Now called LAL Sportswear with a newly designed label, a trio of sueded fleece items highlight eight completely new items in the LAL line. Trimark’s proprietary line of outerwear, Outer Boundary, has 12 new styles including a pair of genuine leather jackets (styles 9850 and 9875) and a heavyweight hip-length cotton duck utility coat (style 9055) similar to a Carhartt jacket but at a much lower price point. There are two new styles in the Rivers End shirt collection, including the men’s easy-care long-sleeve shirt with button-down collar, a 65/35 poly/cotton blend, and a stretch poplin shirt made in men’s and women’s versions. The On Tour golf apparel line features five WEB Tech moisture management shirts, three other new golf shirts and a new microfiber windshirt with zip-off sleeves. In January, Trimark will exhibit at Orlando ASI, the PPAI Expo in Las Vegas PPAI, and the Long Beach ISS show. For more information call 800-488-4800 or visit .

TSC Apparel

TSC Apparel, of Cincinnati, kicks off 2004 with its largest product line ever, with over 140 new sportswear, workwear, athletic and junior styles. TSC has expanded its apparel collections from such popular labels as Dickies, Reebok Golf, Dunbrooke, Jonathan Corey, Bike Athletic, Inner Harbor, Hemptown, Gildan, American Apparel, Anvil, Jerzees and others. The new line launches along with an expanded 180-page 2004 catalog in early December and unveiled along with major promotional contests throughout the 2004 trade show season. See the collection, and join the promotions, at ASI Orlando, the PPAI Expo in Las Vegas, and at ISS Long Beach. For more information call 800-289-5400 or visit .


Toppers, the Thorofare, N.J. bag and cap maker, reports that it is loading up with surprises for PPDs in the coming year. New styles and services, new lower prices – it’s all new at Toppers in 2004. Starting with 46 new styles designed to meet some of the biggest and fastest-growing demands in today’s promotional products industry, the excitement builds with new lower prices on almost 200 current products. Plus, there are new sales-boosting services too, including the debut of Toppers Corporate Compliments gift box program, as well as a newer, stronger focus on the company’s Customyzed Creations custom-product program, Customyzed Caps 6-location decorating service. Toppers will show at all the January industry shows. For more information call 800-523-0825 or visit .


Tri-Mountain, of Irwindale, Calif., continues to expand its offering to all major categories of wearables. For 2004, the new slogan is “We’re What’s New” and the slogan is backed up with 37 new styles. In addition to the expansion of styles, Tri-Mountain is launching a new label with 2004. Tri-Mountain “Gold” boasts 16 new premium styles that are targeted for the upper-end gold market, but in true form, the offering is very competitively priced and available in big sizes. Featuring seven new knit golf shirts with premium buttons and specs, Tri-Mountain Gold is the answer to those customers who are looking for premium quality, but don’t care if it is a retail recognized brand. The collection moves to men’s and ladies’ Tencel Twills and Denims, then to a clean but textured 100% cotton sweater vest and a microfiber wind vest with a subtle design on the V-neck collar and arm openings. Tri-Mountain will be showing at both ASI Shows, Orlando and Dallas, the PPAI Expo in Las Vegas, and the ISS Show in Long Beach. For more information call 800-824-6464 or visit .


Wolfmark, of Chicago, has a new corporate logo for 2004 to better market its line of ties, scarves, neckwear, fleece blankets and mufflers. New in the line for 2004 are graduation sashes, a great way for students to mark their success in style with a cherished keepsake to last a lifetime. Wolfmark’s graduation sashes meet the needs of every student and school, and are made with bridal-quality satin in black, gold, hunter green, silver gray, maroon, navy, red, royal, purple and white to match schools’ colors. See all Wolfmark styles at all January shows – ASI Orlando, the PPAI Expo in Las Vegas, ISS Long Beach and the ASI Dallas show. For more information call 800-621-3435 or visit .


Vantage, of Avenel, N.J., reports that for 2004, luxury is back – and at affordable prices! Watch for new luxury fibers such as silk, suede, Pima and cashmere to show up in stylish silhouettes for both men and women. Color blocking returns in polos and outerwear and there are great new styles in microsuedes, stretch pique and soft fleece fabrics. Indeed, the 2004 Vantage line introduces over 40 new exciting styles – 10 designed just for women – and for the first time, all of the women’s garments will be stocked in sizes XS-3XL. In the Velocity line, Vantage has added youth sizes to its solid pique, new headwear options, windshirts and more value-priced polos. Also new is the addition of screenprinting services to Vantage’s full-service decorating options. In addition, for 2004 Vantage introduces Webster – a low-cost, easy solution for online branded apparel fulfillment, where Vantage can design, develop and begin hosting web stores for customers in as few as 30 days. Vantage will be showing at the ASI Dallas Show, the PPAI Expo in Las Vegas, the ISS Long Beach show, and at the PGA Merchandise Show in Orlando. For more information call 800-221-0020 or visit .

Weatherproof/MV Sport

Weatherproof and sister company MV Sport, based in Bay Shore, N.Y., are always pushing the envelope for hot new products, and 2004 is no exception. At Weatherproof, a company with a wealth of retail experience, the corporate market buzz is a whole new silhouette category making a splash at retail – the overshirt. Overshirts are actually jackets that look like shirts, with button fronts, a self-fabric collar and camp shirt pockets, that are then lined with either fleece or flannel. Weatherproof will have three styles in the corporate market, the biggest being the micro suede version, and also styles in denim and twill. At MV Sport, there’s a whole new pigment dye program, a lot of new ladies product, including ladies’ intimates, more youth styles, a brand new Pro-Weave sweatshirt with a placket, and much more. In its hottest product – the Sweatshirt Blanket – look for new colors pink and camouflage. Weatherproof/MV Sport will be showing at ASI Orlando, the PPAI Expo in Las Vegas, and the PGA Merchandise Show in Orlando. For more information call 800-367-7900 or visit .

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