Teen People, Nordstrom Create BP-ROM
Teen People and Nordstrom are partnering to put shopping even higher on teens’ hit lists. The companies have produced an interactive CD called BP-ROM (named for Nordstrom’s junior department, the Brass Plum).
Eighty-nine percent of Teen People readers use a computer at home, according to the magazine, making BP-ROM an effective and efficient way to reach teens. The software aligns both companies with kids’ high-tech lives – a perfect fit for Nordstrom’s new “Reinvent Yourself” campaign, an effort to dispel common stereotypes, including some about the high-end retailer itself.
The CD-ROM includes Nordstrom spring fashions, accessories and beauty products, as well as clips from music videos and WB shows selected by Teen People.
The product will ship to 600,000 Teen People subscribers starting March 9, along with a 12-page “magalog” guide to the CD’s contents. Nordstrom also will feature video clips from the CD on the notoriously loud monitors in its Brass Plum departments, and will sponsor a “casting call” at 72 stores. During the casting calls, contestants ages 13 to 25 will compete through 2-minute videos for a trip to a Teen People event in L.A. (Nordstrom: Amy Jones, 206/373-3031; Teen People: Denise Keegan: 212/522-8530) >TK
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