Bolt Hopes to Card Teens
Bolt is jumping into the mix of e-commerce solutions aimed at making shopping online easier for teens. The New York-based communications platform has teamed with Zowi Corp., a Web-based payment service based in San Francisco, to offer a Bolt-branded Cobaltcard from American Express. Several of these cards are floating around, but none appear to have made a real dent in teen e- commerce.
Bolt is hoping that it will be able to better target potential users by tracking what parts of Bolt.com they frequent, according to spokeswoman Elvin Can.
As with similar cards, teens or their parents can transfer money from checking accounts to the Bolt card. Can says 3,000 members have requested information on the card since its Feb. 15 launch and “several hundred” have submitted applications. Bolt.com has more than 3 million U.S. members.
(Bolt: Elvin Can, 646/230-4700)
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