Mini Buggys Invade Countertops
Horray! is slowly building the Huggy Buggys name and a National Parenting Publications Award last month should help. The soft preschool toys include solo buggy-cars and a dog, bear and kitten riding in their respective plane, train and automobile. The toys are available in catalogs specialty stores. This month free-standing, three-tiered merchandise displays hit stores. And mini Huggy Buggys will launch next year. Future merchandising will include countertop displays. Hooray! is a division of the New York-based The itsy bitsy Entertainment Company. (Alise Robinson, Hooray!, 212/989-3660)
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