NEW STRATEGIES FOR REPUTATION MANAGEMENT

NEW STRATEGIES FOR REPUTATION MANAGEMENT

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NEW STRATEGIES FOR REPUTATION MANAGEMENT

ANDREW GRIFFIN

This recent book is a clear and concise guide to managing reputation and handling crises by Andrew Griffin, who as managing director of crisis and issues management agency Regester Larkin, has advised BT, Shell Chemicals and other companies that by their very nature require serious reputation management. His friendly, personable style is engaging, and he cites various international case studies to help illustrate the points made throughout the book. Griffin calls the last few decades or so a “reputation revolution” for organizations of all shapes and sizes. A company needs to own its reputation and be able to navigate through any crisis. Towards the end of the book, he also tackles corporate social responsibility, navigating the reader through the Starbucks model and introducing recommendations on corporate citizenship.

Copyright Risk Management Society Publishing, Inc. May 2008

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