What you need to know about selling windows

What you need to know about selling windows

As a building material dealer, you are a primary source of information for pro contractors. Keeping up to date on the latest product information, sales techniques and industry trends can help you improve sales–and service–to those customers.

There are various issues affecting the performance of the window and door products you sell. Make sure you’re educated about industry standards and breaking news.

Do You Know …

* About Energy Ratings? Energy loss is a key measure of a well-constructed window, as measured by a combination of U-factor (actual energy loss) and R-value (resistance to energy flow). For a well insulated window, U-factor should be low (not much energy loss) and R-value should be high (high resistance). Superseal’s energy-efficient vinyl windows and patio doors meet the most stringent levels required by ENERGY STAR[R] for U-factor and R-value.

* Why Low-E Coatings Are Important? Low-E (low emissivity) coating is a microscopically film, metallic film that reflects radiant heat back to its source. By using Low-E coming, windows keep homes warmer in the winter and cooler in the summer, while reducing energy costs.

* How Important Argon Gas Is? Argon gas is a nontoxic, inert, non-flammable gas that is placed between two panes of glass in a window (instead of air) to stop heat from escaping through the glass. It is usually paired with Low-E coating and filters ultraviolet rays–which can prevent furniture and drapery from fading.

* What ENERGY STAR[R] Means? ENERGY STAR[R] is a government-backed program helping businesses and individuals protect the environment through superior energy efficiency. Products that have earned the ENERGY STAR[R] meet strict energy efficiency guidelines set by the EPA and U.S. Department of Energy, and help homeowners cut utility costs.

All Superseal products meet the highest ENERGY STAR[R] requirements anywhere in the United States. **

** With Low-E and Argon Gas

COPYRIGHT 2004 Hanley-Wood, Inc.

COPYRIGHT 2004 Gale Group