Service and market support help Integrity® sales climb
“The Integrity[R] line of windows is an amazing product!” says Shannell McMillan, President and Owner, Alpine Door & Trim, a full-service door and window supplier and installer. “Prior to its introduction on the market, there really wasn’t an affordable window that offered the warmth and high-end appeal of wood, with a low-maintenance and durable exterior like fiberglass,” she explains. “The interior is made of pine instead of fir, which provides more molding choices. This allows us to sell the window as a high-end, stainable product. Once the contractor and homeowner understand that–the window sells itself!”
Great service and support always have been one of the hallmarks of doing business with Marvin. But McMillan has recently been impressed by the support she and her staff has received as it relates to the Integrity line. “Because the Integrity window is a standard item, the hardware limitations were frankly a bit tough at first. But the folks at Integrity are constantly doing market research and they actually act upon the information they receive in the field,” she says. “We had a meeting here at my store to discuss some of these issues and they responded with a new line of hardware and finishes. It’s really filled a need in the market,” she explains.
In addition, McMillan frequently avails herself and her staff of the on-going training opportunities her Marvin/Integrity distributor provides to its dealer customers. “We’ve attended outside seminars and my local Integrity representatives will come in-store to provide additional training to existing employees or initial training to new staff members. They really make an investment in us to ensure we are providing the best information we can to our contractor customers.”
A great product coupled with on-going service and market support are the reasons Alpine Door & Trim believes the Integrity line will continue to grow in market share and boost its bottom line.
For more information en Integrity Windows and Boors from Marvin call 888.537.8275 or visit integritywindows.com.
Circle No. 328
Alpine Door & Trim 20819 South Western Avenue Torrance, CA 90501
Tel: 310-212-6152 www.alpinedoorandtrim.com
San Diego, Orange, Los Angeles and Ventura counties
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