Blueprint for the future: strategies to maximize growth and profitability

Blueprint for the future: strategies to maximize growth and profitability – Pro Sales Executive Summit

Attend the PROSALES Executive Summit and find out:

* what it takes to sell today’s builders and keep them coming back

* the impact of current economic and building trends on the future of the LBM Industry

* best practices in CRM

* how to improve and streamline business operations

* steps for developing a systematic training strategy

* ideas for building and implementing an effective disaster recovery plan

* and much more …

The annual PROSALES Leadership Conference–the 2002 Executive Summit–is the only top-level industry event of its kind for residential construction supply, bringing together movers and shakers from the industry’s leading dealers nationwide.

From high-level keynote addresses to information-packed sessions to small-group breakouts, the PROSALES Executive Summit offers the industry’s best education and networking opportunities.

What sets the PROSALES Executive Summit apart from other industry events vying for your time? It will truly help you elevate your business strategies in today’s uncertain economic times by providing valuable insight into the top trends impacting residential construction supply and how they are likely to affect your business.

DAY 1: KEYNOTE

Hear from the Afterburner Fighter Pilots. An interactive hands-on experience in which top fighter pilots compare the similar situations faced in business and air combat. Learn how to apply these concepts to improve your business operations.

DAY 2: KEYNOTE

Don Neal, Senior Vice President, Rapp Collins Worldwide and former CEO of Focalpoint Marketing, will share his expertise on integrated sales and marketing, customer retention, and relationship management.

CONFERENCE AGENDA

DAY ONE

Thursday, November 7

Registration

Golf / Tennis Tournament / Sailing Trip

Welcome Reception

DAY TWO

Friday, November 8

Registration

Opening Remarks

Keynote Address: Taking Your Business to New Heights, the

Afterburner Fighter Pilots

Panel: Top Trends and How They are Impacting Dealers and Builders

Lunch Presentation: The Homebuilding Industry Foundation

Breakout Sessions

Building the Foundation With a Strategic Training Program

Back-up Plans: The Basics of Disaster Recovery

Optional Breakout Session: Disaster Recovery Planning

Cocktail Reception

Gala Banquet

DAY THREE

Saturday, November 9

Keynote: The Architecture of Sales, Don Neal, Senior Vice President,

Rapp Collins Worldwide

Breakout Sessions

Mapping the Future Through Succession Planning

Closing Remarks

DAY 1

THURSDAY, NOVEMBER 7

10:00 a.m.-12:00 p.m.

Registration

12:00 p.m.-5:00 p.m.

Golf Tournament/Tennis/

Sailing Trip

Special Golf Guest:

Scott Simpson

Golf Sponsored By

Cargotec

6:00 p.m.-8:00 p.m.

Welcome Reception

Lisa Rabon

Editor, PROSALES magazine

Sponsored By

Boise Cascade

DAY 2

FRIDAY, NOVEMBER 8

7:30 a.m.-2:00 p.m.

Registration

7:30 a.m.-8:00 a.m.

Continental Breakfast

Sponsored By

Enterprise

8:00 a.m.-8:15 a.m.

Opening Remarks

Nellie Callahan

Publisher, PROSALES magazine

8:15 a.m.-10:15 a.m.

Keynote Address

Taking Your Business

to New Heights

Take part in an interactive hands-on experience

during which top fighter pilots

compare the similar situations faced in

business and air combat. Learn how fighter

pilots plan for missions; ensure flawless

tactical execution; and implement nameless/rankless

feedback sessions. Then find

out how to apply these concepts to

improve your business operations!

Speakers:

The Afterburner Pilots

Sponsored by

LP[TM]

10:15 a.m.-10:30 a.m.

Coffee Break

Sponsored By

MARLEY

MOULDINGS

10:30 a.m.-11:45 a.m.

Panel Discussion

All the Angles: Top Trends

and How They are Impacting

Dealers and Builders

Dealers and builders unite to discuss

how to confront today’s biggest business

and distribution challenges. From

the perspectives of both mesa corporations

and mid-sized companies, four

industry experts will discuss the top

issues currently having the biggest

impact on the residential construction

supply chain.

Panel Participants:

William Hayward, CEO,

Hayward Lumber

David Hill, Chairman & CEO,

Kimball Hill Homes

David Luck, President & COO,

ABC Supply Co.

Ian McCarthy, President and CEO,

Beazer Homes USA

Moderator:

Boyce Thompson, Editor in Chief,

BUILDER and BIG BUILDER magazines

11:45 a.m.-12:30 p.m.

Breakout Sessions

12:30 p.m.-1:30 p.m.

Lunch

Special Presentation:

The Homebuilding

Industry Foundation

How to use an exciting new foundation

to make charitable contribution and

convey the generosity of our industry.

Speaker:

David Hill, Chairman & CEO,

Kimball Hill Homes

Sponsored By

THERMA TRU[R]

DOORS

1:30 p.m.-2:15 p.m.

General Session

Building the Foundation

with a Strategic

Training Program

Training your employees is an important

cornerstone of any successful business

plan, especially one focusing on growth

through installed sales, manufacturing, or

the addition of new product lines. Find

out the best ways to develop a systematic

training strategy based on firm objectives

by exploring the foundation of a formal

training initiative and how one dealer built

a program from the ground up.

Speakers:

Mike Butts, Vice President,

Michigan Lumber and Building

Materials Association

Scott Williams, CEO,

Brown Lumber

2:15 p.m-3:00 p.m.

General Session

Back-up Plans: The Basics of

Disaster Recovery

What would you do if a fire or another

natural disaster impacted your business?

How can you minimize the impact of

less significant disasters such as power

outages, server crashes, etc.? This step-by-step

discussion will show you what

actions are necessary to develop and

implement an effective disaster recovery

plan, as well as provide case study

examples of potential situations that

can be benchmarked by residential

construction suppliers.

Speaker:

Harry Hartnup, Disaster Recovery

Coordinator and Certified Business

Continuity Planner, Disaster 1

3:00 p.m.-4:00 p.m.

Optional Breakout Session:

Disaster Recovery Planning

Moderator: Harry Hartnup

Disaster Recovery Coordinator and

Certified Business Continuity Planner,

Disaster 1

6:15 p.m.-7:00 p.m.

Cocktail Reception

7:15 p.m.-10:00 p.m.

Gala Banquet

Sponsored By

Weather Shield

DAY 3

SATURDAY, NOVEMBER 9

7:00 a.m.-11:00 a.m.

Registration

7:30 a.m.-8:00 a.m.

Continental Breakfast

Sponsored By

JELD-WEN[R]

8:00 a.m.-9:30 a.m.

Keynote Address

The Architecture of Sales

It all starts at the top: Executives need

to develop and implement a marketing

and customer relationship management

(CRM) program that is focused on

integrated sales, marketing, and

technology solutions. Learn the secrets

of success from Don Neal–an

acclaimed speaker and a national

expert on the subjects of customer

retention and CRM–who has worked

with companies such as Coca-Cola,

McDonald’s, Time Warner, and

Compaq, among others.

Speaker:

Don Neal, Senior Vice President,

Rapp Collins Worldwide and former

CEO of Focalpoint Marketing

9:30 a.m.-10:15 a.m.

Breakout Sessions

10:15 a.m.-10:30 a.m.

Coffee Break

10:30 a.m.-11:30 a.m.

General Session

Mapping the Future

Through Succession

Planning

Whether you’re a top officer for an

independent dealer or an executive

in a large public corporation, you

need to plan for the future of the

business and decide who will execute

the organization’s long-term missions

and competitive growth strategies.

Learn the steps you need to take to

prepare a map for the future.

Speaker:

John Stevenson, Consultant,

FMI Corp.

11:30 a.m.-11:40 a.m.

Closing Remarks

Nellie Callahan, Publisher,

PROSALES magazine

LOCATION

The PROSALES Executive Summit will be held at The Ritz Carlton Laguna Niguel–one of the most exclusive resorts on the West Coast. Located in the heart of the California Riviera halfway between Los Angeles and San Diego, The Ritz-Carlton Laguna Niguel offers panoramic white-water views of the Pacific Ocean and two miles of sandy beach with a variety of recreational activities, award-winning dining, and personalized service.

ACCOMMODATIONS

Hotel rooms for the PROSALES Executive Summit attendees have been reserved at The Ritz Carlton Laguna Niguel at a discounted rate of $299 per night.

Attendees should reference the PROSALES Executive Summit, a Hanley-Wood, LLC conference, to receive the discounted rate. Attendees are responsible for their own hotel and travel accommodations. Book early because space is limited. This special rate is only available until September 27th. After that time, hotel room availability and rates are at the hotel’s discretion.

Reservations: 800.241.3333 or call the hotel directly at 949.240.2000

CANCELLATION POLICY

A cancellation must be made in writing and submitted to the Hanley-Wood Registration Company via mail, fax, or e-mail by October 6th for a full refund.

Name changes are permitted at any time.

SPEAKERS

Lisa Rabon

Editor

PROSALES magazine

[ILLUSTRATION OMITTED]

David Hill

Chairman & CEO

Kimball Hill Homes

[ILLUSTRATION OMITTED]

Boyce Thompson

Editor in Chief

BUILDER and BIG BUIDER

magazines

[ILLUSTRATION OMITTED]

Harry Hartnup

Disaster Recovery

Coordinator and Certified

Business Continuity

Planner, Disaster 1

[ILLUSTRATION OMITTED]

Nellie Callahan

Publisher

PROSALES magazine

[ILLUSTRATION OMITTED]

David Luck

President & COO

ABC Supply Co.

[ILLUSTRATION OMITTED]

Mike Butts

Vice President

Michigan Lumber

and Building

Materials Association

[ILLUSTRATION OMITTED]

Don Neal

Senior Vice President

Rapp Collins Worldwide

and former CEO of

Focalpoint Marketing

[ILLUSTRATION OMITTED]

William Hayward

CEO

Hayward Lumber

[ILLUSTRATION OMITTED]

Ian McCarthy

President and CEO

Beazer Homes USA

[ILLUSTRATION OMITTED]

Scott Williams

CEO

Brown Lumber

[ILLUSTRATION OMITTED]

John Stevensen

Consultant

FMI Corp.

[ILLUSTRATION OMITTED]

COPYRIGHT 2002 Hanley-Wood, Inc.

COPYRIGHT 2003 Gale Group