Roche Vitamins, Inc – Supplier Profiles: Advertising Supplement

The Food Industry Unit of Roche Vitamins, Inc. is the world’s leading supplier of fortification ingredients. As a division of a global pacesetter in health and nutrition, Roche Vitamins offers its customers comprehensive resources for developing appealing foods and beverages that today’s health-conscious consumers are demanding.

For over 100 years, Roche has been on the forefront of scientific discoveries and innovative advancements in nutrition, including the world’s first vitamin synthesis in 1933. Today, that innovation continues as Roche broadens the food fortification category with an expanding portfolio of ingredients including GRAS-affirmed Lutein, Lycopene, Clear Vitamin E, LC Omega-3 fatty acids, premixed nutrient blends, and hundreds of other nutrients that address specific health issues.

As a result of extensive market research, Roche has gained valuable consumer insights. Through its market knowledge and superior product development capabilities, Roche Vitamins stays ahead of customer needs, anticipating health trends then assisting food and beverage manufacturers in addressing those trends.

Utilizing its state-of-the-art R&D centers and inhouse laboratory testing facilities, Roche technical experts collaborate with customers to create healthful formulations — evaluating such critical factors as taste, stability and overall product quality. Furthermore, through its international production and distribution network, Roche Vitamins assures its customers a consistent supply of ingredients wherever customers do business.

Roche Vitamins Inc.

45 Waterview Boulevard

Parsippany, NJ 07054-1298

Phone: 1-800-526-0189

For information write in 634

COPYRIGHT 2003 Business News Publishing Co.

COPYRIGHT 2003 Gale Group

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