The Center on Alcohol Marketing and Youth at Georgetown University, Washington, is a new public health group established to monitor and analyze the alcohol industry’s marketing and its impact on youth. Its latest analysis of alcohol advertising in national magazines in 2001 found that 12- to 20-year-olds saw 45% more beer ads, 27% more distilled spirits ads and 60% more “malternative” ads than adults over 21. The study also argues the alcohol industry advertised in magazines with high youth readership, spending nearly a third of its magazine advertising dollars in 10 magazines with at least 25% youth readership. A spokesperson says it has “asked (the FTC) for a new and rigorous review of the companies’ practices.”
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