Ingredients in use: Dietary fiber – Formulation & Ingredient Challenges – Global New Products Database grows – Brief Article
Mintel International has been increasingly aggressive in collecting ingredient and nutritional information on newly introduced products for their Global New Products Database (GNPD).
For example, in 1999, a search for new products introduced into North America with a dietary fiber claim results in a list of six nutritional products. This increased to 21 products/product lines in 2000 and 24 through mid-December 2001.
Interesting “novelty” products and benefits include Martin Field Mill’s (New Paris, Ind.) Bench & Field brand Hairball Therapy cat food in which fiber helps hair move through the digestive system and Stash Tea’s (Portland, Ore.) Yamamotoyama-brand Toasted Nori Seaweed Sheets for Sushi. However, new products that are a sign of things to come include dairy products such as Stonyfield Farms’ (Londonderry, N.H.) YoSelf yogurt with inulin, a prebiotic dietary fiber “clinically proven to increase calcium absorption.”
Ingredient Statistics: Dietary Fiber
Year
2000 2001 (est.)
Health bars 3 5
Soups 2 3
Breakfast cereals 5 4
Beverages 4 2
Baked goods/mixes 1 5
Side dishes 2 3
Snacks 1 2
Pet food 2 –
Other 3 1
Total (*) 23 25
Source: GNPD / Prepared Foods.
(*)Total: Number of products in individual categories such as health
bars, beverages, etc.
COPYRIGHT 2002 Business News Publishing Co.
COPYRIGHT 2002 Gale Group
