Immunity and Performance – Brief Article
Advances in separation technologies have increased the availability of specialized milk protens on a commercial scale. Manufacturing and marketers have been quick to take advantage of these new ingredients, notes Lynn Dornblaser, New Product News, Mintel International.
New products listing lactoferrin and colostrum as an ingredient generally tout their immune-enhancing ability. Examples include baby formula from Beijing Liaoxi Healthcare Foods, China; Lactoferrin & Pectin supplement from LactoFerrin Products, U.S.; or flavored supplements for children from Immune Tree, U.S. One exception is Diet Number One, a lactoferrin-fortified powdered milk for use in “revitalising” the body, from Tokyo Public Communications, Japan.
In the past two years, most of the 23 newly introduced packaged food and dietary supplements on Mintel’s database that mention the presence of “whey protein isolates” use these ingredients as an integral part of reduced-fat or diet foods or of performance-enhancing sports products. In the latter case, many note on the label whether ion-exchange or cross-flow membrane separation technology was used to obtain the ingredient.
Not all whey proteins are for nutritionals. Kellogg’s Rice Krispies Treats lists whey protein isolates on its ingredient statement as well…a reminder that ingredients can be functional additives n “non-functional” foods.
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