Foolproofing Dinner – Hitting the Shelves – IBP expands Thomas E. Wilson brand offerings – Brief Article
The folks at IBP (now part of Tyson) have been busy. Following the trend of offering quick and easy meal solutions, IBP has extended its Thomas E. Wilson brand to cooked prepared meat products. The line includes: Beef in Barbecue Sauce, Lemon Pepper Pork Roast, Seasoned Beef Sirloin Roast, Italian Seasoned Pork Roast, Beef Pot Roast, Seasoned Beef Meatloaf, and Roast Beef in Brown Gravy.
The products retail in plastic trays of between 16 and 24 oz. Most varieties sell for about $7.99 and provide about five 3-oz. servings. The are quick to prepare; consumers can heat them in less than seven minutes in the microwave. Presumably, this line is for consumers who want to prepare a meal “from scratch” by heating up the entree and quickly preparing side dishes.
The better-known brand name currently in this type of product is Hormel with its Always Tender line of precooked entrees. They, too, come in similar varieties, focusing on meat in a sauce or gravy, ready to heat up quickly.
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COPYRIGHT 2002 Gale Group
