A new kind of ritz – New products – Nabisco Brands introduces new Ritz Bits crackers – Brief Article
Lynn Dornblaser
Nabisco Brands, Parsippany, N.J., has done a terrific job of keeping some old mainstay brands alive and vital. Oreo cookies have changeable images, filling colors and-now–filling flavors. Ritz crackers have unusual designs, a variety of sizes and new fillings.
The latest change to the Ritz cracker is probably the most significant yet. Instead of the buttery savory cracker, the new Ritz Bits S’mores Sandwiches are made with .a graham cracker formulation, though still in the familiar Ritz shape. The crackers are then filled with a combination of chocolate and marshmallow, to make the well-known s’mores flavor. The product retails in a 9-oz. box for $2 in supermarkets.
Changing the cracker from salty to sweet is a bold move. It may take the Ritz name just a bit outside its comfort zone.
COPYRIGHT 2001 Business News Publishing Co.
COPYRIGHT 2001 Gale Group
