A Cereal Experience – General Mills “Cereal Adventure” at Mall of America – Brief Article
Mall of America will soon be home to a new family attraction based upon cereal. General Mill’s “Cereal Adventure” will open in June of 2001 and offer a variety of activities in celebration of the long-time breakfast standard, which is growing in popularity at other mealtimes, as well.
In development for several years, the 16,000-square-foot attraction will feature cereal-theme games, shows and playground equipment. These will be situated in entertainment areas familiar to consumers–Cheerios Play Park, Lucky Charms’ Magical Forest, Trix Fruity Carnival and Cocoa Puffs Chocolate Canyon. In addition, the Wheaties Hall of Champions will serve as a tribute to sports entertainment and history.
The Total Nutrition health site and General Mills Farm Factory promise to educate visitors in the production of cereal and will offer visitors a chance to create their own cereal combinations.
The Cereal Adventure Cafe will offer breakfast and snack foods, while an on-site equity store will offer General Mills’ branded merchandise.
COPYRIGHT 2001 Business News Publishing Co.
COPYRIGHT 2001 Gale Group