Taco Bell tallying ‘votes’ in Calif. recall election – News Digests – Brief Article
IRVINE, CALIF. — Taco Bell is urging Californians to cast ballots in the state’s gubernatorial recall election, at their local Taco Bell.
The chain launched a “Taco Poll,” which awards votes based on what products customers buy. A purchase of the Crunchy Beef Taco counts as a vote for Republican movie star Arnold Schwarzenegger. Customers’ purchases of Soft Chicken Tacos will be tallied as votes not to recall Democratic Gov. Gray Davis. Buyers of Grilled Stuft Burritos are casting ballots for any of the other 134 candidates.
Democratic Lt. Gov. Cruz Bustamante, who was the front-runner to replace Davis on several polls, does not have his own representative Taco Bell item, but a spokesman for the chain quipped to a Los Angeles Times reporter that Bustamante might have been “the chalupa,” had he asked.
Results from more than 1,000 participating Taco Bells in California will be released weekly until the election, set for Oct. 7. Taco Bell ran full-page newspaper ads announcing the poll and will distribute in-store fliers urging customers to vote in the poll and the election.
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