T.G.I. Friday’s taps new agency for $50M account – News Digests – Interpublic Group’s Deutsch/LA hired by restaurant chain as its advertising agency

T.G.I. Friday’s taps new agency for $50M account – News Digests – Interpublic Group’s Deutsch/LA hired by restaurant chain as its advertising agency – Brief Article

DALLAS — T.G.I. Friday’s, the nearly 700-unit casual-dining arm of Carlson Restaurants Worldwide, hired Interpublic Group’s Deutsch/LA as its advertising agency, replacing McCann-Erickson New York. The account, estimated at $50 million a year, includes strategy, planning, development and execution of national communications for the T.G.I. Friday’s brand.

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