Report: BK chain’s Feb. same-stores rise 4.4% – News – Brief Article
MIAMI — Burger King’s U.S. restaurants, long plagued by the BK brand’s negative trends, for February generated a 4.4-percent increase in same-store sales, Dow Jones reported, quoting data apparently distributed to franchisees but not released publicly.
Officials of privately owned Burger King Corp. did not return phone calls placed to its Miami headquarters. Dow Jones said the increase for February was “in stark contrast to a 9.2-percent decline for January, a 6.9-percent slippage in December and a 5.4-percent drop in November.”
February’s extra day this year generally helped most fast-food chains. Burger King’s fiscal year ends in June, and the chain’s same-store sales for the first eight months of fiscal 2004 were down 3.9 percent, Dow Jones said. Its report said that while February sales were up in such markets as Washington, D.C., Baltimore, New York, Chicago and Detroit, sales remained off in Dallas, Houston and Kansas City, Mo.
Separately, Burger King on March 19 debuted a $3.29 TenderCrisp Chicken Sandwich as a permanent menu addition nationwide. The chain had been rolling out the item quietly for several weeks to many major markets, and franchisees already had reported strong sales with little marketing. The sandwich, which is a breaded, 5.2-ounce whole chicken breast filet, lettuce, tomatoes and mayonnaise on a corn-dusted bun, has a five-minute cook time, franchisees said. Television ads will support the launch. BK said its Original Chicken Sandwich and Chicken Whopper would remain on the menu.
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