Nathan’s set to break ads with co-branding partners

Nathan’s set to break ads with co-branding partners

WESTBURY, N.Y. — Nathan’s Famous is preparing to launch a series of ads in which each of the company’s co-branding partners — Miami Subs, Kenny Rogers Roasters and Arthur Treacher’s Fish & Chips — will be promoted in the same ad.

Although the spots will center on one brand at a time, they will promote menu items at the others. The first ad in the series, titled “Exclamation,” will focus on Miami Subs. Nathan’s recently stepped up efforts to convert the concept into Miami Subs Plus, whose menu features signature items from its co-branding partners.

The campaign, created by Manhattan Marketing of New York, is expected to air regionally on the East Coast before breaking nationally during the next few months.

COPYRIGHT 2001 Lebhar-Friedman, Inc.

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