‘Flying Colonels’ dive to earth for new KFC sandwiches
SANDWICH, ILL. — Five Col. Sanders look-alikes jumped out of an airplane over this small Illinois town to promote KFC’s new line of chicken sandwiches.
The live “Flying Colonels,” dressed to look like the late founder of the chicken chain, wore parachutes designed with logos of the sandwiches and waved a 600-square-foot KFC flag as they descended to earth. The five are professional sky divers.
The sandwich-line launch heralded KFC’s entry into the sandwich segment.
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