Chick-fit-A breaks multimedia campaign for Cool Wrap
ATLANTA — Chick-fil-A launched a multimedia campaign to promote its Cool Wraps under the theme, “Wraps R Cool, Bergers R Lame.”
The campaign uses the chain’s popular Eat Mor Chikin cows in point-of-purchase material that includes window banners, table tents and tray liners. In larger markets, TV and radio spots are promoting the wraps.
In addition, Chick-fil-A partnered with Coca-Cola Co. and America Online for Web based promotional support. Consumers who visit AOL’S digitalcity.com, mapquest.com and moviefone.com will see a Chick-fil-A promotional banner that links to a site where they can print a Cool Wraps coupon.
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