Chick-fit-A breaks multimedia campaign for Cool Wrap

Chick-fit-A breaks multimedia campaign for Cool Wrap

ATLANTA — Chick-fil-A launched a multimedia campaign to promote its Cool Wraps under the theme, “Wraps R Cool, Bergers R Lame.”

The campaign uses the chain’s popular Eat Mor Chikin cows in point-of-purchase material that includes window banners, table tents and tray liners. In larger markets, TV and radio spots are promoting the wraps.

In addition, Chick-fil-A partnered with Coca-Cola Co. and America Online for Web based promotional support. Consumers who visit AOL’S, and will see a Chick-fil-A promotional banner that links to a site where they can print a Cool Wraps coupon.

COPYRIGHT 2001 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

COPYRIGHT 2001 Gale Group