Burger King ad campaign makes a hefty impression in Spain
MADRID, SPAIN — The Health Ministry here has issued a whopper of a complaint against Burger King.
The government agency demanded that the fast-food chain pull its ad campaign for the monster XXL burger, which is the caloric equivalent of eating 10 fried eggs, because it violates a Spanish initiative against obesity, the Associated Press reported.
The ministry asked Burger King to end the campaign because it goes against an agreement signed by the Spanish Federation of Hoteliers and Restaurateurs, of which Burger King is a member. Under the agreement, members of the federation said they would not promote huge servings of food.
Burger King’s Spanish website touts the Double-Cheese Bacon XXL with a tagline saying, “It’s awful being a vegetarian, right?” The website describes the burger as a Whopper “with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm.” By the way, the sandwich has about 971 calories and 25 grams of fat without condiments.
According to the report, Burger King’s press office here said there were no plans to end the campaign and that customers could always choose to purchase a salad or could remove ingredients from the burger.
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