BK taps COO Lopdrup marketing chief, counsel
MIAMI — Burger King Corp. chairman and chief executive John Dasburg continued his previously reported plan for a major management restructuring by hiring three senior executives who report directly to him.
Kim Lopdrup, former chief executive of Allied Domecq Quick Service Restaurants International, was tapped for the newly created post of executive vice president and chief operating officer. Lopdrup was the second of four senior executives Dasburg last month said he would hire as part of a restructuring along functional rather than geographical lines.
Dasburg’s first appointment was new chief marketing officer Christopher Clouser, former chief executive of the Minnesota Twins Major League Baseball Club.
In the third hiring, Richard Hirst, former general counsel for the Minnesota Twins, was named BK’s new general counsel.
Dasburg, who also is expected to name a chief financial officer to the senior management team, previously worked with both Clouser and Hirst at Northwest Airlines, where Dasburg was chief executive.
In an interview with Reuters, Clouser said he is unlikely to use price cuts as a marketing strategy but instead would focus on promoting the chain’s Whopper sandwich.
Separately, Business Week Online quoted Robert N. Hunziker, vice president of Atlanta-based National Restaurant Brokers, as estimating that at least 15 percent of Burger King’s 7,800 franchised outlets in the United States are now in default on their loans. Burger King officials declined to comment on the report, and Hunziker could not be contacted.
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