‘Abby and Travis’ reprise roles in Stuart Anderson’s campaign
Los ALTOS, CALIF.– Stuart Anderson’s Black Angus broke the first of three “Abby and Travis” TV spots in the continuing saga of a woman’s love for her man and a man’s love for his steak.
The first spot shows the characters sitting on a wagon and looking out at the prairie. Abby says they never talk anymore, and Travis asks her what she wants to talk about. “Anything,” Abby says. Travis ponders a reply and finally says, “Well, you wanna talk about steak?”
Two other spots will air later this winter and in spring. Zuckerman Fernandes & Partners of San Francisco created the campaign, which picks up on ads last year that introduced the characters.
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