Beer from Abroad – imported beer
Imports present new brands and packages as consumers clamor for imported beers.
Merchant Du Vin of Seattle, WA, has introduced new Samuel Smith’s organic beers–an ale and lager. “Samuel Smith’s organic ale is a delicately flavored golden ale in which subtle fruity esters interact with a background of maltness and fresh hops,” says Alan Shapiro, national sales manager for Merchant Du Vin. “The lager is full-bodied with exceptional malt and and hop character, perhaps a touch hoppier than many lagers.” Both beers have received certification from the Soil Association of the United Kingdom, the leading British organization for organic foodstuffs. Both Samuel Smith’s organics will be sold in cases of twelve 18.7-ounce Yorkshire pints.
Primator, is a classic 12-degree pils from the Czech Republic, now imported by Geneva International of Wheeling, IL. The beer boasts a staggering array of medals from world beer expositions.
Budvar, the longtime international nemesis of Anheuser-Busch, is now entering the United States market under the brand name Czechvar. It is imported into the U.S. by Czech Beer imports of Darien, CT. “We are handling Czechvar initally for five states,” says company president Rob Neuner. “New York, Illinois, Massachusetts, North Carolina and Georgia. We hope to get more states as we go along, but the brewery wants to move ahead cautiously as it learns about the U.S market for the first time.” The brand name “Czechvar” was chosen as an alias for Budvar because it is a combination of the words “Czech” and “pivovar” (Pivovar is Czech for “brewery”). According to the Czechs, the beer is distinguished by its “fine, delicious, slightly sweetish taste, with pleasant hop scent and biterness… representing a perfect harmony of the flavor of Moravian malt, Saaz hops from northern Bohemia and the crystal clear waters from the depths of the Ceske Budejovice basin.”
Zubr was one of the earliest Czech pilsner beers, and remains among the top ten brands in the Czech Republic. It is imported to the U.S. by Stanley Stawski Dist of Chicago, Illinois.
Brouwerji Riva and Raven Import Co. of New York have announced the debut of Dentergems Wit Bier in the U.S. market. On June 1st, the first kegs of Dentergems Wit Bier arrived in NY, NJ and PA. “As one of the top selling white beers in Belgium, Dentergems Wit Bier’s arrival had been anticipated by numerous accounts in the U.S.,” said Ed Raven, U.S. importer. “The immediate sales reflect the popularity of the white beer category, Dentergems’ distinctive flavor, and aggressive pricing structure.”
A new 1.32- gallon Koning-Pilener mini-keg is now avaiable from Edelweiss Imports of Boynton Beach, FL. The beer is produced by Koning-Brauerei, located in North-Rhine Westphalia and it is made according to the Rheinheitsgebot. Alcohol content is 4.9% by volume. Abbaye des Rocs Grand Cm is said to have a “rich, complex fruit aroma of cherries, golden raisins, peaches and assorted dried fruit, laced with honey and caramel. “The brand is imported by Wetten Importers of Fairfax, VA.
Stanley Stawski of Chicago. II, imports Radegast, one of the top-selling pilsners in Prague. According to the company, the brand now boasts new labeling and “aggressive P.0.S.”
Aecht Schlenkerla Rauchbier is a smoked wheat beer–bottle conditioned, unfiltered and pasteurized–from the Brauerei Heller of Bamburg, Germany. It is imported by B. United International of Chappaque, NY.
Pilsner Urquell, the famed “original pilsner,” is now imported by the independent firm Pilsner Urquell U.S.A. of Englewood Cliffs, NJ. The brand recently received a dramatic packaging face-lift, with completely revamped primary and secondary packages. A 12-pack is also available.
The Monarch Import Company of Chicago, IL, reports that it will support the Tsingtao brand with a new outdoor campaign in three of the brand’s largest markets- New York, Los Angeles and San Francisco. The new creative will feature an oversixe visual of a bottle of Tsingtao beer, and the slogan “Moo Goo Brew.” In New York, the campaign will ride on taxi tops, while Orange County, CA, it will appear on bus shelters
“Mad Bitch” is a Belgian Blonde Ale that is bound to be popular with the ladies. It’s brewed in the style of a belgian Triple, with a high gravity and the addition of candy sugar to the kettle. From B. United International of Chappaqua, NY.
Bavaria House Corp. of Wilmington, N.C. imports Weihenstephan Hefe-Weiss, described as cloudy, yeasty and deliciously Bavarian.”
Sunny Beaches is a new Indian Pilsner imported by Stanley Stawski of Chicago, IL. As the name implies, it is a light-bodied thirst quencher for hot climes.
The Altenmunster Sammler Edition from Germany’s Sailer Brau, comes in a decorative one-liter ceramic stein, The beer inside is a 4.S% a.b.v. larger beer made with a proprietary yeast culture. It also uses hops from the brewery’s own hop garden, said to be “the highest [altitude hop garden] in the world” Imported by Noble Union of Spring, Texas.
Kelpie is a “seaweed” ale, made in Scotland by Heather Ale, Ltd. According to the brewery, dried seeweed is mashed with organic malt, producing “a rich chocolate ale with the aroma of a fresh sea breeze.” Its is imported by Legends, Ltd. of Baltimore, Maryland
B. United International imports Troubador, a Belgian ale brewed by the “musketeers,” a group of four young students at the University of Brussels. Only 1000 cases are produced each year of this 6.5% a.b.v. golden ale. Sold in 11.2-ounce bottles, Troubador has received great acclaim in Belgium.
A full line of the Okocim brands from Poland is now imported by Stanley Stawski of Chicago (L. to R.) O.K. Beer, a 6.2% a.b.v. lager that has been a popular brand in Poland for 40 years; Karmi (center) is an interesting low-alcohol beer of 1.2% a.b.v. It is dark and malty, with high B-complex vitamin count; Zagloba (right) is a premium pils of 5.7% a.b.v. and a higher IBU level for “characteristic bitterness and intense hop aroma.”
Moscova is a new lager straight from Moscow, courtesy of the Ostakinsky Brewery and Stanley Stawski of Chicago. Sold in 16.9-ounce bottles.
Noble Union of Spring, TX, now imports beer-filled two-liter stems with Egyptian and Roman designs, the first in a series of the “Gifts of Antiquity” stems from Privatbrauerei Franz Joseph Saile of Germany. Two stems will be released each year over the next two years. Next in the series are stems honoring the ancient civilizations of Greece, Russia, China and the Mayans.
Hermbrau’s “schneewalzer” special winter weiss is now imported from Germany by Geneva International of Wheeling, IL. It is brewed to an original gravity of 12.8 degrees, and contains 5.6% a.b.v. It is packaged in the traditional 16.9-ounce weiss beer bottle.
Among the Ayinger wheat beers imported by Seattle-based Merchant Du Vin are Brau-Weisse (left) en unfiltered Bavarian hefe-weizen, and Ur-Weisse, a Bavarian dunkel-weizen. “Wheat beers are a traditional Bavarian specialty,” says Alan Shapiro, national sales manager for Merchant Du Vin. “The Ayinger Brau Weisse has a champagne sparkle and a fruity, thirst-qunching flavor with a hint of traditional clove, while the Ur-Weisse is fruity and complex.” Both brands are sold in the traditional 16.9-ounce bottles.
Rudolph’s Revenge is an English Strong Ale from the Cropton Brewery, a microbrewery in Great Britain. The new holiday brew is imported by Shelton Brothers of Belchertown, MA. “It’s a dark amber brew, hearty and warming at six percent alcohol by volume,” says Dan Shelton, president of Shelton Brothers. “It’s got a little more of everything–extra malt and extra hops–especially for the holidays.” Shelton says the beer uses American Cascade hops, “Which gives it a wonderful fresh floral hop aroma and flavor.” According to Shelton, only 300 cases of bottle-conditioned Rudolph’s Revenge have been allocated to the U.S. market. However, the brew is also available in cask-conditioned Imperial firkins for “real ale” accounts.
Lucifer, imported by Wetten of Fairfax, VA, is a Belgian Golden Ale described as having “a fruity, winey bouquet with a malty peat flavor. Creamy vanilla, sherry oak finish, and a semidry, mildly bitter, hoppy, fruity aftertaste.” It has an alcohol content of 8.5% by volume, and is packaged in 11.2-ounce bottles or 750-ml cork-finished bottles. It is also offered in 7.5-gallon kegs
Veltins U.S.A.–Heller Highwater of Smyma, GA, has announced a special agreement with WH Imports of Georgetown, SC, to broaden distribution for Maisel’s Weisse. The German brand will now be available in most states where there is currently Veltins distribution, (GA, MS, KS, OH, NY, MA, CT, Iowa, Missouri) Through this same cooperative deal, Veltins Pus will soon be available in NC, SC, VA, and MD.
Delirium Tremens, a Belgian brew imported by Wetten importers of Fairfax, VA, often makes the list of the best beers in the world, in the book “the Fifty Greatest Beers in the World, the brand was described thusly: “The color is golden and the head is creamy and light. The aftertaste is fruity, almost cherry. Delirium Tremens has a big body, a rich mouth feel, and a long, sweet aftertaste.” Wetten imports the 9% a.b.v. beer in 11.2-ounce bottles, 750 ml bottles and 7.9-gallon kegs.
COPYRIGHT 2001 Business Journals, Inc.
COPYRIGHT 2001 Gale Group