Market Wire

SoulCast Is Growing Faster Than YouTube

SoulCast Is Growing Faster Than YouTube

Since its beta launch in May of 2006,

SoulCast has taken the blogosphere by storm. Started by a small team of

bloggers, has grown to

more than 20,000 new members, and boasts more than 600,000 unique visitors

per month. A recent Alexa statistic shows that traffic has been

steadily doubling every month, and at this rate, SoulCast is growing even

faster than the wildly-popular video streaming site YouTube did at launch.

Only the behemoth of networking sites, MySpace, has had more exponential


So what exactly is “SoulCast?” SoulCast is a global blogging community that provides free

membership and allows people to blog in anonymity, without constraints or

censorship, and Get Paid to Blog(TM). It’s that simple, and it’s the

simplicity of it their philosophy that people are warming up to by the


But what’s the explanation for this phenomenal growth, especially when

SoulCast isn’t the only blogging site out there? Marketing certainly

doesn’t explain it, because according to SoulCast, they’ve done very little

marketing since they are entirely self-funded. The growth has been mainly

attributed to another simple concept: word-of-mouth advertising. SoulCast

members tend to spread their user experience of truly connecting with

strangers on a personal level to other potential members.

Perhaps the most compelling reason of all is the content. SoulCast’s

members remain anonymous, which makes it much less daunting to blog about

things that are really on their minds. What you get is a mesh of PostSecret and Blogger, but with real

conversations, which oftentimes makes the discussions even more intense.

Topics include just about every subject matter out there, from politics,

religion and relationships to taboo topics like addictions, racism,

suicide, and miscellaneous daily ramblings. The beauty of it all is that

every single topic, even the category hierarchy, is created dynamically and

organically by the community by the latest Web 2.0 trend called “tagging.”

Still, many people find the idea of blogging for cash an offer they can’t

refuse, and this is a huge reason for being part of the SoulCast community.

SoulCast partners with Google AdSense, and allows members to place

content-relevant ads on their free

blogs . Based on the number of clicks and impressions on a particular

ad, the ad will generate a monetary amount, of which SoulCast and the

members split 50/50. Though SoulCast claims that members shouldn’t be

expected to make a living off, it’s possible to make a nominal


Though the idea may be simple, the buzz surrounding SoulCast is anything

but. Their equation seems to be as follows: Simple Blogging + Compelling

Content + Diverse Membership = Meaningful Community. And so far, the

equation has been working. Will SoulCast continue to grow faster than

YouTube? We’ll just have to sit and watch.

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Yuri Yi

Email: Email Contact

Primary Phone: 310-869-2655

Secondary Phone: 213-683-1137