Market Wire

McDonald’s Changes the Life of One Lucky Winner

McDonald’s Changes the Life of One Lucky Winner

Marcia Schroeder of Sheboygan, Wisconsin

landed on Boardwalk and Park Place to win the $1 million dollar cash prize

from the MONOPOLY® Best Chance Game 2.0 at McDonald’s® (NYSE: MCD)

promotion. Schroeder won on October 17, by collecting the two sought after

game pieces affixed to the package of a hash brown she purchased at the

drive-thru window of a McDonald’s restaurant in Sheboygan, Wisc.

Marcia was home, getting ready to enjoy her McDonald’s breakfast when she

stopped to pull off the Monopoly game tabs from the hash brown. After

peeling Park Place, she was disappointed because she already had the

property. Then she peeled the second tab to reveal Boardwalk. “I was

immediately in shock, dropped my hash brown and exclaimed, I WON,” said


A long time customer of McDonald’s, Schroeder has played Monopoly every

year from its inception. “I have always loved playing MONOPOLY at

McDonald’s and can’t believe this happened to me,” said Schroeder.

Schroeder plans to use a portion of her winnings to purchase a new house

for her family. The day she won, Schroeder and her husband were going to

look at houses and stopped home to eat their McDonald’s meals before

getting started.

There is still time to win other great prizes playing MONOPOLY. Join the

two million other lucky winners who have won through the online game. The

MONOPOLY promotion runs thru November 8 or while supplies last, at

participating McDonald’s nationwide.

For a second year, McDonald’s in association with Best Buy is offering

McDonald’s guests a chance to win a variety of high-quality prizes,

including: customized 2004 Honda Civic EXs, MP3/PDA Handhelds, Delphi XM

Satellite Radios, XBox Video Systems with Games, Mini DV Camcorders, Gary

Fisher Bikes and Garmin GPS Systems, High Definition LCD televisions, Home

Entertainment Systems, outdoor adventure trips, $50,000 in cash prizes and

thousands of McDonald’s food prizes.

This year’s MONOPOLY® Best Chance Game 2.0 at McDonald’s® offers four

ways for customers to play and win:

1. Best Buy Bucks — Peel a Best Buy(TM) Chance Game Piece from a large

fry carton or Chicken Selects® package for a guaranteed instant

win in increments of $1 – $5000. Redeemable only at Best Buy stores or at

2. Collect & Win — Collect MONOPOLY game properties of the same color

that completes the property sequence. Receive two traditional MONOPOLY

game pieces on hash browns, medium and large soft drinks; receive two

traditional MONOPOLY Game Pieces plus a Best Buy Chance

Game Piece on large fry cartons and 3, 5 & 10 piece Chicken Selects

or by sending in a self-addressed stamped envelope for a No Purchase or an

alternate means of entry opportunity.

3. Instant Win — Peel off a MONOPOLY game piece and reveal an Instant-

Win message.

4. Online (NEW) — Go online at Customers have a

chance to win cool electronic and downloadable prizes online by accessing

a code located on the back of MONOPOLY game pieces, logging on to the

MONOPOLY promotional web page and entering the access code to determine if

they are a winner.

McDonald’s is the leading global foodservice retailer with more than 30,000

restaurants serving nearly 47 million people in more than 120 countries

each day. Approximately 80 percent of McDonald’s restaurants worldwide are

owned and operated by independent, local businessmen and women. For

nutritional information, please visit

MONOPOLY: ®, (TM) & ©2004Hasbro

©2004 McDonald’s Corporation

©2004 Best Buy. All Rights Reserved. Best Buy,, Best Buy

Bucks, and the tag design are marks of Best Buy.

Image Available:

Shannelle Armstrong


(630) 623-5508

Anne Gaskin


(312) 729-4127