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Acclaim Lets The Fur Fly With Fur Fighters For Sega Dreamcast And PC

Acclaim Lets The Fur Fly With Fur Fighters For Sega Dreamcast And PC

Acclaim Entertainment (NASDAQ:AKLM), a leading worldwide interactive

entertainment company, today announced the development of Fur

Fighters, a new action/adventure shoot-em-up due for Sega Dreamcast™

and PC this Spring. Developed by Bizarre Creations, the game delivers

fluff-flying fun by combining huggable stuffed animals with a massive

arsenal, allowing gamers to send the fur flying through five massive

environments against the computer or their friends in the game’s

“Fluffmatches.”

“Fur Fighters takes the action platformer to the next level for both

Sega Dreamcast and PC”, said Noah Ullman, marketing manager at

Acclaim Entertainment. “Great story line, hilarious off- the-wall game

play, and insane character design wrapped in cutting-edge graphics

deliver a new benchmark in gaming. The game is sure to appeal to

younger and older gamers alike.”

In Fur Fighters, gamers take command of an elite force of stuffed

animals in their attempt to defeat General Viggo and his evil forces.

The Fur Fighters must battle their way through legions of teddy bear

warriors, solve diabolical puzzles, and transform their mutated kin

to save their village, and ultimately the world, from Viggo’s wicked

scheme.

Each of the six controllable Fur Fighters has a unique and easily

recognizable skill, which players can use to gain access to areas

that the other Fur Fighters cannot reach. For example, Bungalow, a

kangaroo, can leap higher than the other characters to reach

inaccessible ledges. To finish the game, players must learn to use

each of the Fur Fighter’s special skills at just the right moment.

Fur Fighters is scheduled to ship this Spring, and will be supported by

a comprehensive marketing plan targeting the Sega Dreamcast and PC

gamer while laying the groundwork for a new Acclaim brand. Specific

marketing details include print advertisements in gaming, trade and

lifestyle publications, targeted television spots, a massive Internet

website at www.furfighters.com, and Internet advertising to drive

traffic.

“The story is incredible and the technology delivers the content with

glorious graphics, sound, control, and immersion,” added Ullman. “Our

marketing program will penetrate both the hardcore and casual gaming

markets, but if the early reviews are any indication, word-of- mouth will play

a major role in communicating the depth and quality of the game

play.”

Bizarre Creations Background Information

Bizarre Creations, established in 1987, is an independent software

development house, based in Liverpool, UK. Bizarre’s successes

include the original two Formula 1 games for Sony Psygnosis, selling

over 4 million units. The Company’s focus is on developing high

quality, visually impressive, and highly enjoyable titles, which make

maximum use of the superior technology on which they are developed.

Bizarre is currently working on three titles for next-generation

platforms. Find out more at www.bizarrecreations.com.

Sega of America Background Information

Sega of America is the arm of Tokyo, Japan-based Sega Enterprises, Ltd.

responsible for the development, marketing and distribution of Sega

videogame systems and videogames in the Americas. Sega Enterprises,

Ltd. is a nearly $2.5 billion company recognized as the industry

leader in interactive digital entertainment media, and is the only

company that offers interactive entertainment experiences both inside

and outside the home. Sega of America’s World Wide Web site is

located at www.sega.com.

Acclaim Entertainment Background Information

Acclaim Entertainment, Inc. is a leading worldwide developer, publisher

and mass marketer of software for use with interactive entertainment

platforms including Nintendo, Sony Computer Entertainment and Sega

hardware systems, and PCs. Acclaim owns and operates six studios

located in the United States and the United Kingdom, and publishes

and distributes its software directly in North America, the United

Kingdom, Germany, France, Spain and Australia. Acclaim also

distributes entertainment software for other publishers worldwide,

and publishes comic books and software strategy guides. Acclaim’s

headquarters are in Glen Cove, New York and Acclaim’s common stock is

publicly traded on NASDAQ under the symbol AKLM. Additional

information is available at www.acclaim.com.