Acclaim Lets The Fur Fly With Fur Fighters For Sega Dreamcast And PC
Acclaim Entertainment (NASDAQ:AKLM), a leading worldwide interactive
entertainment company, today announced the development of Fur
Fighters, a new action/adventure shoot-em-up due for Sega Dreamcast™
and PC this Spring. Developed by Bizarre Creations, the game delivers
fluff-flying fun by combining huggable stuffed animals with a massive
arsenal, allowing gamers to send the fur flying through five massive
environments against the computer or their friends in the game’s
“Fluffmatches.”
“Fur Fighters takes the action platformer to the next level for both
Sega Dreamcast and PC”, said Noah Ullman, marketing manager at
Acclaim Entertainment. “Great story line, hilarious off- the-wall game
play, and insane character design wrapped in cutting-edge graphics
deliver a new benchmark in gaming. The game is sure to appeal to
younger and older gamers alike.”
In Fur Fighters, gamers take command of an elite force of stuffed
animals in their attempt to defeat General Viggo and his evil forces.
The Fur Fighters must battle their way through legions of teddy bear
warriors, solve diabolical puzzles, and transform their mutated kin
to save their village, and ultimately the world, from Viggo’s wicked
scheme.
Each of the six controllable Fur Fighters has a unique and easily
recognizable skill, which players can use to gain access to areas
that the other Fur Fighters cannot reach. For example, Bungalow, a
kangaroo, can leap higher than the other characters to reach
inaccessible ledges. To finish the game, players must learn to use
each of the Fur Fighter’s special skills at just the right moment.
Fur Fighters is scheduled to ship this Spring, and will be supported by
a comprehensive marketing plan targeting the Sega Dreamcast and PC
gamer while laying the groundwork for a new Acclaim brand. Specific
marketing details include print advertisements in gaming, trade and
lifestyle publications, targeted television spots, a massive Internet
website at www.furfighters.com, and Internet advertising to drive
traffic.
“The story is incredible and the technology delivers the content with
glorious graphics, sound, control, and immersion,” added Ullman. “Our
marketing program will penetrate both the hardcore and casual gaming
markets, but if the early reviews are any indication, word-of- mouth will play
a major role in communicating the depth and quality of the game
play.”
Bizarre Creations Background Information
Bizarre Creations, established in 1987, is an independent software
development house, based in Liverpool, UK. Bizarre’s successes
include the original two Formula 1 games for Sony Psygnosis, selling
over 4 million units. The Company’s focus is on developing high
quality, visually impressive, and highly enjoyable titles, which make
maximum use of the superior technology on which they are developed.
Bizarre is currently working on three titles for next-generation
platforms. Find out more at www.bizarrecreations.com.
Sega of America Background Information
Sega of America is the arm of Tokyo, Japan-based Sega Enterprises, Ltd.
responsible for the development, marketing and distribution of Sega
videogame systems and videogames in the Americas. Sega Enterprises,
Ltd. is a nearly $2.5 billion company recognized as the industry
leader in interactive digital entertainment media, and is the only
company that offers interactive entertainment experiences both inside
and outside the home. Sega of America’s World Wide Web site is
located at www.sega.com.
Acclaim Entertainment Background Information
Acclaim Entertainment, Inc. is a leading worldwide developer, publisher
and mass marketer of software for use with interactive entertainment
platforms including Nintendo, Sony Computer Entertainment and Sega
hardware systems, and PCs. Acclaim owns and operates six studios
located in the United States and the United Kingdom, and publishes
and distributes its software directly in North America, the United
Kingdom, Germany, France, Spain and Australia. Acclaim also
distributes entertainment software for other publishers worldwide,
and publishes comic books and software strategy guides. Acclaim’s
headquarters are in Glen Cove, New York and Acclaim’s common stock is
publicly traded on NASDAQ under the symbol AKLM. Additional
information is available at www.acclaim.com.