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BEERS-WINES-SPIRITS)(introduced by premium UK)(Brief Article)

Savanna Dry is sticking its neck out.(Marketing: BEERS-WINES-SPIRITS)(introduced by premium UK)(Brief Article)

The premium UK cider market is set to get South African competition with the off-trade launch of Savanna Dry. The brand has been listed in the UK on-trade for 18 months, and has just been launched into the off-trade, commencing with a listing in Tesco (rsp: 1.29 [pounds sterling]). “We had so many enquiries from consumers asking where they could buy the brand that we started investigating the off-trade,” said Chris Bowen, MD of importer and distributor Babco UK. “It had a really good reception in the …