marthastewart.com to Offer Wedding Planning Online
FOOD AND BEVERAGE CLOSE-UP-26 June 2008-marthastewart.com to Offer Wedding Planning Online(C)2008 – CloseUpMedia – firstname.lastname@example.org
Martha Stewart Living Omnimedia announced that it is taking the wedding planning process to a new level via a new suite of online wedding-planning tools available at marthastewart.com and powered by WeddingWire.
The introduction of the new toolset, at marthastewart.com/weddings, is part of MSLO’s larger strategy to extend its wedding franchise, which includes the Martha Stewart’s Weddings magazine, online content on marthastewart.com and weddings-related books such as Weddings by Martha Stewart and Martha Stewart’s Wedding Cakes.
“We’re thrilled to be providing access to such a rich array of wedding-planning tools. This new offering provides a seamless experience, making us even more attractive to brides, grooms, wedding planners and marketers. It also strengthens our position in the space as we grow our Weddings franchise online and in print,” said Wenda Harris Millard, MSLO Co-CEO and President of Media. “WeddingWire’s expertise will also enable us to offer similar tools and features across our Internet sites.”
The new tools include:
— My Budget — easily track payments and expenses– My Guests — draft or import the invite list and then track RSVPs, invitations and gifts– My Seating — build and manage the seating chart by dragging and dropping people into their chairs– My Timeline — generate a personalized timeline based on wedding date– My Checklist — manage tasks and keep track of wedding details– My Vendors — save, rate and recommend favorite vendors from the vendor search tool
The introduction of the wedding-planning toolset is the result of MSLO’s investment in WeddingWire, a localized wedding platform that combines an online marketplace with planning tools and a social community, announced in February.
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