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Toys ‘R’ Us appoints marketing head

Toys ‘R’ Us appoints marketing head – Brief Article

PARAMUS, N.J. — Toys “R” Us is kicking its advertising and promotional efforts into high gear with the recent hiring of career advertising executive Warren Kornblum, who joined the company on Jan. 4 as senior vp and cmo. Formerly managing partner at Bozell Worldwide in New York, Kornblum is now responsible for all marketing and advertising activities for the Toys “R” Us, Kids “R” Us and Babies “R” Us divisions. He reports to Keith Van Beek, president, U.S. merchandising and marketing.

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