Smith Dairy Products Co – Noteworthy Introductions – Reduced Fat Chocolate Malt Shake launched – Brief Article
Smith Dairy Products Co., Orrville, Ohio, expands the Moovers[TM] milk line with Reduced Fat Chocolate Malt Shake. “Flavored milk is the shining star in the milk category,” says Bill McCabe, v.p. of marketing. “With the success of our Reduced Fat Vanilla Shake last year, it was a natural to introduce a chocolate version.” Like all Moovers products, the new variety is UHT pasteurized for extended shelf-life. The chocolate shake comes in 14-oz bottles and sells for $1.19-1.29 throughout the East and Midwest.
Santa Barbara, Calif-based FrutStix introduces another healthful all-natural frozen novelty. Watermelon Wedge is made with real watermelon and honeydew fruits molded into the shape of a watermelon wedge. Seeds are chocolate chips. The wedges are currently sold individually as impulse items in 7-Eleven stores nationwide.
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