Norwegian Ice Cream Inc

Norwegian Ice Cream Inc., Brandon, Fla., offers American consumers a unique frozen dessert experience with imported Valhalla Norwegian Ice Cream, as Norwegian ice cream does not taste like American brands, according to Rick Longstreth, pres. “We get letters from consumers each week thanking us for bringing something so unique to their stores. Although we have illustrated to the marketplace that imported ice cream can find a place in the frozen desserts category, it is still somewhat frustrating that buyers still see this brand like all others. Our message to all buyers is that Valhalla meets consumers” need for ‘something new and unique” and should not be held to the same standard of financial parameters in the business building process,” says Longstreth. The line includes flavors such as Try’s Choko Marzipan, Odin’s Exciting Wildberry, Eli’s Pear Belle Helene and Thor’s Choc Choc, which is a milk chocolate product that is very popular in Norway and is very different than the stronger, dark chocolate ice creams in the United States. Currently Valhalla ice cream is distributed in Florida and the company plans to bring the brand to the Midwest, where there are many consumers with Scandinavian backgrounds.

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