May: McGraw-Hill Co.’s Platts Energy Business and Technology focuses on corporate finance, industry trends, energy policy and strategic planning. Frequency: monthly. Circulation: 37,000. Cover price: $15. Subscription price: $55. July: Mississippi Technology Alliance’s Pointe Innovation focuses on start-up technology companies and legislative efforts promoting technological developments. Frequency: quarterly. Circulation: 30,000 controlled. Subscription price: $16. September: Media Tec Publishing Inc.’s CLO, Chief Learning Officer is for corporate executives who develop, implement or fund enterprise-level workforce development programs. Frequency: bimonthly. Circulation: 25,000. Subscription price: $195…Cygnus Publishing’s VDV World will be devoted to the information needs of the commercial voice/data/video (VDV) electrical contractor. Frequency: bimonthly. Circulation: 37,000. Subscription price: $48.
Ziff Davis’s Smart Business folded as of its June issue. In addition, Ziff Davis and Advanstar Communications Inc. merged ZD’s The Net Economy into Advanstar’s America’s Network. The two companies have agreed to cross-sell and market each other’s business-to-business technology-related assets. The Net Economy ceased publication with its May 20th issue…Monarch Services Inc.’s Adam, a men’s lifestyle magazine covering sports, entertainment, technology, science, health and grooming, folded after launching January 15 and publishing just three bimonthly issues.
Ziff Davis Media’s eWeek has added and revised sections for its May 6 issue. The new sections include executive interviews, short news digest items on spot-product updates and coverage of enterprising/trend data, knowledge and content management.
BRAND EXTENSIONS AND PROMOTIONS
Clear Channel Entertainment has partnered with Forbes Custom Communications Partners to launch Show People, which will cover all aspects of the theater community, including casts, crews and audiences, this September. The controlled quarterly magazine will have a circulation of 170,000 and will move to a bimonthly frequency by Fall 2003…Meredith Corp.’s Better Home and Gardens has partnered with Mattel to present “The World of Barbie” during BH&G mall tours. Special advertising sections promoting the tours will appear in the magazine through November. In addition, Meredith Corporate Solutions and Schering Laboratories, the manufacturer of CLARINEX allergy medication, are promoting “Get Outdoors,” a campaign targeted to allergy sufferers. The June and September 2002 issues of BH&G, Ladies’ Home Journal, Country Home and Traditional Home will include an advertorial insert on Spring/Summer outdoor activities, travel and seasonal food as well as allergy information. Midwest Living will polybag the insert in newsstand copies of its September/October issue. CLARINEX-sponsored allergy content will run through next month on BHG.com and LHJ.com…World Publications and Gold Book Publishing (a subsidiary of the Caribbean Hotel Association) have partnered to launch The Caribbean Travel Planner, a biannual vacation planning guide covering the 36-member destinations of the CHA and the Caribbean Tourism Organization. The title is planned for distribution in October 2002 and April 2003 and will reach 200,000 newsstand customers at airports serving the Caribbean as well as American Express cardholders likely to travel to the Caribbean…Rodale’s Backpacker has formed a three-year partnership with outdoor-lifestyle retailer Altrec.com to offer an online Gear Store on Backpacker.com, where site visitors will be able to purchase outdoor-sports equipment, apparel and products. The companies plan to share magazine and Web content and produce joint advertising campaigns…Hachette Filipacchi Media U.S. Inc. announced a content-sharing agreement with America Online, in which the publisher will offer a series of six co-branded buying guides on AOL, CompuServe and Netscape. HFM’s Sound & Vision, Mobile Entertainment and Popular Photography are providing the editorial content, and are also promoting AOL keywords and featuring full-page ads in each issue promoting the online guides. The first three guides are available now; the others will be offered this summer.
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