Midwest Circulation Management Association

Midwest Circulation Management Association

STEPHEN AMELLA, Midwest Circulation Management Association

Founder, Dies at 66 Stephen “Steve” Amella, founder of the Midwest Circulation Management Association (originally the Midwest Fulfillment Management Association), died September 29 in Niles, Illinois, after along illness.

Amella co-founded the circulation and fulfillment consultancy Prima, Inc. in 1991 and was its senior partner until his death. Born and raised in Chicago, he began working at Pit & Quarry Magazine while still in high school, joined its staff after graduating, and became its circulation manager. He later moved to Irving Cloud Publishing, where he served as VP, circulation.

Amella, who continued to serve as MCMA’s president after founding it in the 1960’s, was honored with the association’s president’s award and lifetime service award. He served for more than 10 years on the BPA International Circulation Advisors Committee, and helped found BPA University in 1979. He was also a member of the USPS Postmaster’s Implementation Advisory Board.

An amateur entertainer who enjoyed playing the saxophone and singing in choruses and with bands, Amella used his talents to organize events and raise funds for numerous Chicago-area charities.

He is survived by his wife, Helga, a son, Stephen P., and a daughter, Karen. “Steve was more than just a mentor and advisor to many in the circulation profession. He was a true friend,” said Sue Ravenscraft, circulation director for Stagnito Communications, a longtime MCMA officer who with, Linda Lambdin, is now its co-president.

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