Cheers goes west

Cheers goes west – Currents

If you haven’t already, start making plans for the 2004 Cheers Beverage Conference, to be held February 17-18 at the Hyatt Regency Irvine in Irvine, CA. Steve Olson will be master of ceremonies, and Chris Sullivan, CEO of Outback, Inc., will be our keynote speaker. Hear from Dale DeGroff (or King Cocktail as he’s known around here), MS/MW Doug Frost, the American Beverage Institute’s John Doyle, and presentations on demographics and marketing from specialists in the field. Jimmy Skeadas and Showtenders will once again coordinate our cocktail party. Conference Highlights will also include tasting opportunities, new marketing ideas, original research on adult beverage consumers, chain operator panels, more networking opportunities, and the Cheers Awards for Beverage Excellence. Operators can register until December 15 for $395. (Supplier registration is limited to sponsors.) To register or for more information, call the Cheers Beverage Conference headquarters at 888-EVENT29

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