Bass bar – Promotions
Bass is offering consumers the chance to win a replica of an English pub in its “Step up to the Bar” promotion running through March. Bass drinkers can enter on-premise to win a custom-built pub like the Bassmobile, the 40-foot trailer touring the nation to teach bartenders how to pour the perfect draught Bass. The 10-ft wide bar will be installed in the winner’s home, and will include the branded pub. On-premise POS drives consumers to see how they can take home the Bass bar or order upscale Bass merchandise, including chalkboards, leather coasters, mirrors and neon signs.
CIRCLE READER SERVICE NO. 30
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