Ziff Davis Media Merges Interactive Week With eWEEK, Creating Nation’s Largest IT Newsweekly
Business Editors & High-Tech Writers
NEW YORK–(BUSINESS WIRE)–Nov. 5, 2001
Ziff Davis Media Inc. today announced it is merging eWEEK and Interactive Week publications, creating the nation’s largest information technology newsweekly.
The merged publication will continue under the eWEEK brand and include an Interactive Week section featuring the publication’s groundbreaking coverage of Internet and infrastructure-related developments.
With a combined circulation of 445,000, eWEEK will surpass all other weekly IT publications in total number and will reach a premier enterprise IT readership.
“Ziff Davis Media is focusing its resources and investments in media assets that deliver both short- and long-term growth for its customers and the company,” said Ziff Davis Media Chairman and CEO Robert Callahan. “The technological and business boundaries that once divided computing and Internet-based services have merged, and eWEEK, incorporating industry-acclaimed Interactive Week, embraces this new reality,” said Callahan.
“We are taking the best of two great publications and creating a newsweekly that not only reflects the current business environment, but helps companies make the right information technology decisions for future growth,” said Eric Lundquist, Editor-in-Chief of eWEEK.
eWEEK Becomes Largest IT Newsweekly
eWEEK will incorporate 45,000 of Interactive Week’s most powerful subscribers, creating a 445,000-circulation publication. This 10% circulation boost makes eWEEK the largest IT newsweekly in the United States.
In addition to the increased circulation, eWEEK will expand the publication’s coverage of this converged technology marketplace. The publication will feature weekly news, analysis and labs evaluations of digital content management systems, the merger of wired and wireless systems and Web-based initiatives, which tie suppliers, vendors and customers together. Those coverage areas were pioneered by the award-winning Interactive Week and will be added to eWEEK ‘s information technology editorial mission, appearing in the Interactive Week section.
The weekly print publication will be bolstered by online media, newsletters, labs testing and e-seminars, which extend eWEEK’s reach beyond its already substantial offerings. The company will also continue to publish Interactive Week-branded newsletters and operate the web site at http://www.interactiveweek.com/.
“The days when businesses could view their IT and Internet operations as separate components ended as more and more companies found all they had accomplished was adding costs without adding benefits,” said Lundquist. “The future will belong to companies that can develop an overarching information technology infrastructure that will provide the information, speed, security, flexibility, dependability and scale, which today’s economy requires and tomorrow’s economy will reward,” he added.
Smart Partner Ceases Publication
The company also announced it will cease publishing Smart Partner magazine as of the November 1st issue.
“Smart Partner served its market and customers well over the past three years. The editorial team created a top-notch product and the sales team fought valiantly in competitive terrain. However, future growth for the title is limited due to a consolidating market,” Callahan stated.
Investments For Future Growth
Ziff Davis Media is committed to providing readers and advertising customers with products and services that address their evolving needs. Recent investments in new business-to-business products include the launch of Baseline and CIO Insight publications, and PCMag.com and ExtremeTech.com web sites. Last month, the company launched BaselineTM, a new 125,000-controlled circulation monthly publication providing senior-level information technology and corporate executives with in-depth analysis and in-the-trenches reporting on how to cost, deploy and manage information systems in today’s increasingly complex business environment.
In July, the company launched PC Magazine Online, the most trusted and comprehensive source for product reviews, performance tests and evaluations. Building upon the publication’s 20-year heritage as “the source” for labs-based product reviews, performance testing and analysis, the site now offers personalized, members only content and user services, cleaner, more intuitive navigation robust product and buyer’s guides, PC Labs-based product reviews (200+ at launch), visual walkthroughs of new products and technologies, industry- leading commentary from technology authorities such as Michael Miller and John Dvorak, unique utility downloads, an extensive database of more than 2000 tips, news and trends, and exclusive online features such as case studies and product round-ups.
In June, the company launched ExtremeTech.com, a website targeting “hardcore technologists” — the IT professionals and computer enthusiasts who are truly passionate about technology. The site focuses on the technologies that power products, providing this early adopter audience with technical detail that goes well beyond traditional tech coverage.
In May, Ziff Davis Media Inc. launched CIO Insight, a monthly publication that serves the strategic information technology (IT) and business information needs of today’s critically important senior-level technology executives. CIO Insight has a controlled circulation of 50,000.
Callahan also announced today that Baseline and CIO Insight report to Executive Vice President Stephen D. Moylan, who joined Ziff Davis Media last month. PC Magazine, eWEEK, Ziff Davis SMART BUSINESS and The Net Economy report to Executive Vice President Peter Longo.
About Ziff Davis Media Inc.
Ziff Davis Media Inc. (www.ziffdavis.com) is the leading information authority for buying, using and experiencing technology and the Internet. In the U.S., Ziff Davis Media publishes 11 industry-leading business and consumer publications: PC Magazine, Ziff Davis SMART BUSINESS, eWEEK, The Net Economy, CIO Insight, Baseline, Yahoo! Internet Life, Electronic Gaming Monthly, Official U.S. PlayStation Magazine, Computer Gaming World and GameNow. Ziff Davis Media publishes more than 50 titles around the world through licensing agreements in 29 countries. The company is also a developer of innovative web sites including PCMag.com and ExtremeTech.com. It provides custom and contract media solutions through Ziff Davis Custom Media; market insight, technology trends and competitive analysis through Ziff Davis Market Experts; and state-of-the-art Internet and technology testing through eTesting Labs. The company also produces conferences, seminars and Webcasts.
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