Would You Like Cheese With That?

Would You Like Cheese With That?

Johnny Rockets Surveys Americans and Finds 70 Percent Prefer Cheeseburgers to Hamburgers

LAKE FOREST, Calif. — Each year Americans consume more than 40 billion hamburgers – that’s more than hot dogs, pizza and chocolate combined – officially making the hamburger one of America’s favorite foods. To commemorate National Hamburger Month in May, Johnny Rockets surveyed consumers about their hamburger preferences and habits, with some interesting results. Additionally, Johnny Rockets will make the recipe for their “Route 66” hamburger available to the public for the first time during the month of May so Americans can create their own version of one of its most popular hamburgers at home.

National Hamburger Month Consumer Survey

When it comes to cheese, Americans prefer cheeseburgers to hamburgers hands-down. According to a recent survey conducted by eNation* on behalf of Johnny Rockets, 7 out of 10 Americans prefer to have a slice of American, Cheddar, Swiss or any other type of cheese on their hamburger. Other popular toppings include classics like fresh lettuce, ripe tomato, onion and/or pickles. Ketchup rules the condiments and is the most preferred topping (63 percent), followed by mustard (50 percent) and mayonnaise (42 percent). More innovative toppings such as chili (6 percent), crisp onion rings (6 percent) and barbecue sauce (7 percent) came in behind the classic toppings.

Highlights from the consumer survey include:

* More men than women say “Yes, please!” to cheese – 74 percent of men prefer cheese on their hamburgers compared to 67 percent of women.

* Hamburgers scored the top spot as the food of choice served at summer barbecues with 35 percent of the vote, followed by steaks (26 percent), chicken (24 percent) and hot dogs (10 percent).

* No “Plain Janes” here: less than 2 percent of those surveyed said that they prefer their hamburgers plain.

“Johnny Rockets started with the Original Hamburger more than 20 years ago and it still remains our best-selling hamburger,” said Mimi Somerman, Senior VP of Marketing, Johnny Rockets. “All of our hamburgers are grilled fresh-to-order and can be topped more than a million different ways with choices such as grilled onions, all-meat chili, three different types of cheese, and a variety of sauces. What makes the hamburger such an enduring American tradition is that people can use a variety of toppings to customize it and really make it their own.”

Johnny Rockets Route 66 Hamburger

Johnny Rockets’ all-American restaurants serve more than 13 million hamburgers each year. In honor of National Hamburger Month 2007, the popular chain is sharing the recipe for its delicious “Route 66” hamburger for the first time.

Ingredients

1/3 lb. Fresh ground beef

1 Hamburger bun

2 tsp. Mayonnaise

1 tbsp. Oil or butter

1/2 cup Small mushrooms, sliced

2 slices Onion, cut into quarters

1 slice Swiss cheese

Salt and pepper to taste

Preparation

Preheat grill, barbecue or broiler. Season ground beef with salt and pepper, form into a patty and cook according to preference so that internal temperature reaches at least 160[deg]F. Heat oil or butter over medium-high heat in a small saucepan. Add onions and mushrooms and season to taste with salt and pepper. Saute onions until they are soft and mushrooms until they release their juices. Meanwhile, toast the hamburger bun and spread mayonnaise evenly across the top and bottom. Place cooked hamburger patty on bun and top with grilled mushrooms, grilled onions and Swiss cheese. Serve with your favorite soda pop and American fries.

About Johnny Rockets

For more than 20 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, hand-dipped shakes and malts, and freshly baked apple pie. Guests also enjoy an authentic American decor, servers who know the secret behind getting ketchup out of the bottle and tabletop jukeboxes that belt out tunes for a nickel.

Johnny Rockets has received many accolades recognizing it as a top restaurant, including the highest rating from Zagat in association with Parenting magazine for their 2007 U.S. Family Travel Guide, the Nation’s Restaurant News 2006 “Hot! Again” award and numerous top-10 rankings from AOL City Guide and Citysearch in multiple categories in cities across the country. Johnny Rockets was also recently named No. 1 in the service category among 16 burger chains included in Restaurants & Institutions magazine’s 2006 Choice in Chains consumer survey. Johnny Rockets is headquartered in Lake Forest, Calif. To learn more about Johnny Rockets, visit us at www.johnnyrockets.com.

* Survey of 1,000 adults 18 years of age or older in the contiguous U.S. conducted in April 2007 by Synovate/eNation. Margin of error +/- 3%.

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